Sun.Jul 17, 2022

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5 of the best ways to use PR for lead generation efforts

Agility PR Solutions

The benefits of public relations go beyond building brand awareness or reputation management. Today, marketers invest in PR for lead generation and conversions, not just to spread brand awareness. HubSpot reports that lead generation is the top marketing priority for businesses and they are ready to try every possible tactic to achieve this goal. And […].

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How prominence can add news value to your story

Axia PR

Catch journalists’ and news consumers’ attention with well-known names. Have you ever seen a news story about a celebrity doing something ordinary and thought, “Why do people care?”. The answer: Because they are a celebrity! A story pitch featuring a famous person is likely to catch a journalist's attention, and the story they publish will likely catch a news consumer’s attention in turn.

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3 tips for getting your articles in front of as many people as possible

Agility PR Solutions

Getting your articles in front of as many people as possible sounds a lot easier than it actually is, especially when you take into account the people that you want to get it in front of is a select market that will find it interesting—and will actively respond to the information that you have included […]. The post 3 tips for getting your articles in front of as many people as possible appeared first on Agility PR Solutions.

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New PR billing rates/utilization survey reports continuation in increasing rates

Agility PR Solutions

Newly released research from Gould+Partners, the M&A advisory firm specializing in the PR industry, reveals that best in class North American PR agencies again increased their hourly rates in 2021 over averages of all firms from 2020. The increases were most noticeable in firms in the over $10 million to $25 million category. Forty “best of class” […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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New study finds direct correlation between sustainability practices and business performance

Agility PR Solutions

For those who still need convincing, new research from professional services firm Genpact finds companies that have embedded sustainable climate-related practices into their organizations see significantly better business performance than those who have not. The research, Tech for Progress 360: Accelerating Climate Action with Data-Led Insight, finds that 58 percent of senior executives who strongly agree that their […].

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