Axia PR

JUNE 14, 2022

In this episode, Mark McClennan, 2016 PRSA National Chair and host of EthicalVoices , shares his expertise on ethics. Mark and On Top of PR host Jason Mudd, APR, discuss ethics in public relations, ethical failures, advice for dealing with ethical dilemmas, why people are making unethical decisions, how to have a difficult conversation with an unethical person, and how to encourage ethical responsibility in your company.

Ethics 174

Ethics Publicity Company How To 174

Agility PR Solutions

JUNE 14, 2022

Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. In addition, CX quality has fallen back to early 2020 levels, reversing gains made in 2021. According to Forrester’s US 2022 Customer Experience […].

Crisis 148

Crisis Brand Branding Survey 148

Prowly

JUNE 14, 2022

Can you name an industry that isn’t being transformed by technological advances that offer new and better ways to do things? Probably not, and neither can we. There is a constant stream of new applications that help us get things done faster, make the final product better and, often, save us money in the process. […]. The post Here’s some of what you’ll find in our new “The State of PR Technology 2022” report appeared first on Prowly Magazine.

Technology 104

Technology Report Industry Trends 104

Practical Law Construction

JUNE 14, 2022

Construction claims usually arise out of a breach of contract , because it is easier to establish liability than under a tortious claim. However, where there is no contract or the contractual limitation period has expired, or a contracting party is insolvent or is uninsured, parties may have no choice but to bring a claim in tort. To succeed in an action for negligence at common law, it is well established that a claimant must prove that the defendant owes it a duty of care, that the defendant h

Construction 120

Construction Communications Exercises Insurance 120

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Agility PR Solutions

JUNE 14, 2022

New research from strategic communications and advisory firm ICR reveals that four in five professional investors (80 percent) believe that at least 20 percent of a company’s valuation is impacted by non-financial factors, and more than half (57 percent) believe it’s at least 30 percent. Interestingly, the firm’s new 2022 Taking Stock of Communications survey, […].

Financial 97

Financial Communications Company Survey 97

Agility PR Solutions

JUNE 14, 2022

Although it may be a truism, knowing your audience and their preferences is the number one rule in PR and marketing. The importance of establishing a target audience and ways you can build your brand awareness by reaching out to them has, in recent years, become a science in itself. A profoundly sociological as well […]. The post How PR professionals can use social listening to improve their communication appeared first on Agility PR Solutions.

Communications 88

Communications Brand Branding Marketing 88

Culpwrit

JUNE 14, 2022

By Myat Min Soe After a pandemic-caused hiatus, Chicago’s public relations and advertising community returned to DePaul University last week for the Portfolio Showcase event featuring class and professional work completed by grad students over the past two years. Keynote speaker this year was Lewis Williams, EVP of Brand Impact at Weber Shandwick.

Advertising 96

Advertising Advertising Community Publicity 96

NewsWhip

JUNE 14, 2022

From the Twitter takeover to the economy’s impact, May was a big month for coverage of brands in the media, and the public interest in those stories. . In the first of a recurring monthly series, we’re going to take a look at the top 250 stories about America’s biggest brands, and analyze some of the themes and trends that emerged. . If you’d like to see our piece covering the key takeaways, here’s where you can find that.

Brand 78

Brand Branding Data Twitter 78

HMA Public Relations

JUNE 14, 2022

From the key to success to the key to your first apartment, keys can symbolize new milestones or monumental achievements. Read more on the significance of keys and the symbolism behind them with Abbie Fink.

72

72

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

OnePitch

JUNE 14, 2022

This week we’re joined by Wirecutter editor-in-chief, Ben Frumin. Before Wirecutter, Ben was the editor-in-chief of TheWeek.com, a senior editor at Talking Points Memo, and a professor at Columbia Journalism School. During the episode, Ben talks about his process for reviewing and vetting pitches, the quality and standards the Wirecutter team follows, how they approach product reviews, and more.

Pitching 66

Pitching Report Video Course 66

The Hoffman Agency

JUNE 14, 2022

By Mythily Nair, Intern. I liken myself to a chameleon, with an innate ability to change colors and appearances to match where I go. I draw this skill from spending my childhood as a global citizen, growing up outside of my home country, going to a British international school with over 65 nationalities represented, only to go back to a country that’s mine by name, but not by identity — until I made it exactly that.

Internal 36

Internal International Agency Publicity 36

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more.

B2B 141

B2B Video Marketing Survey 141