Axia PR

JUNE 14, 2022

In this episode, Mark McClennan, 2016 PRSA National Chair and host of EthicalVoices , shares his expertise on ethics. Mark and On Top of PR host Jason Mudd, APR, discuss ethics in public relations, ethical failures, advice for dealing with ethical dilemmas, why people are making unethical decisions, how to have a difficult conversation with an unethical person, and how to encourage ethical responsibility in your company.

Ethics 174

Ethics Company Publicity How To 174

Agility PR Solutions

JUNE 14, 2022

Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. In addition, CX quality has fallen back to early 2020 levels, reversing gains made in 2021. According to Forrester’s US 2022 Customer Experience […].

Crisis 144

Crisis Brand Branding Survey 144

Prowly

JUNE 14, 2022

Can you name an industry that isn’t being transformed by technological advances that offer new and better ways to do things? Probably not, and neither can we. There is a constant stream of new applications that help us get things done faster, make the final product better and, often, save us money in the process. […]. The post Here’s some of what you’ll find in our new “The State of PR Technology 2022” report appeared first on Prowly Magazine.

Technology 104

Technology Report Industry Trends 104

Practical Law Construction

JUNE 14, 2022

Construction claims usually arise out of a breach of contract , because it is easier to establish liability than under a tortious claim. However, where there is no contract or the contractual limitation period has expired, or a contracting party is insolvent or is uninsured, parties may have no choice but to bring a claim in tort. To succeed in an action for negligence at common law, it is well established that a claimant must prove that the defendant owes it a duty of care, that the defendant h

Construction 120

Construction Insurance Insurance Exercises 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JUNE 14, 2022

New research from strategic communications and advisory firm ICR reveals that four in five professional investors (80 percent) believe that at least 20 percent of a company’s valuation is impacted by non-financial factors, and more than half (57 percent) believe it’s at least 30 percent. Interestingly, the firm’s new 2022 Taking Stock of Communications survey, […].

Financial 91

Financial Company Communications Survey 91

Agility PR Solutions

JUNE 14, 2022

Although it may be a truism, knowing your audience and their preferences is the number one rule in PR and marketing. The importance of establishing a target audience and ways you can build your brand awareness by reaching out to them has, in recent years, become a science in itself. A profoundly sociological as well […]. The post How PR professionals can use social listening to improve their communication appeared first on Agility PR Solutions.

Communications 85

Communications Brand Branding Marketing 85

NewsWhip

JUNE 14, 2022

From the Twitter takeover to the economy’s impact, May was a big month for coverage of brands in the media, and the public interest in those stories. . In the first of a recurring monthly series, we’re going to take a look at the top 250 stories about America’s biggest brands, and analyze some of the themes and trends that emerged. . If you’d like to see our piece covering the key takeaways, here’s where you can find that.

Data 78

Data Brand Branding Twitter 78

Solo PR Pro

JUNE 14, 2022

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. No stranger to change, Jen grew up moving a lot. She lived up and down the East Coast, went to college in the Midwest and then landed in the Twin Cities upon graduation, where she began her career in PR.

Meeting 83

Meeting Radio Travel Television 83

OnePitch

JUNE 14, 2022

This week we’re joined by Wirecutter editor-in-chief, Ben Frumin. Before Wirecutter, Ben was the editor-in-chief of TheWeek.com, a senior editor at Talking Points Memo, and a professor at Columbia Journalism School. During the episode, Ben talks about his process for reviewing and vetting pitches, the quality and standards the Wirecutter team follows, how they approach product reviews, and more.

Pitching 69

Pitching Report Video Data 69

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Communications

HMA Public Relations

JUNE 14, 2022

From the key to success to the key to your first apartment, keys can symbolize new milestones or monumental achievements. Read more on the significance of keys and the symbolism behind them with Abbie Fink.

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68

The Hoffman Agency

JUNE 14, 2022

By Mythily Nair, Intern. I liken myself to a chameleon, with an innate ability to change colors and appearances to match where I go. I draw this skill from spending my childhood as a global citizen, growing up outside of my home country, going to a British international school with over 65 nationalities represented, only to go back to a country that’s mine by name, but not by identity — until I made it exactly that.

Internal 36

Internal International Agency Meeting 36

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more.

B2B 136

B2B Video Marketing Survey 136