Ronn Torossian
MAY 23, 2022
Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings. A lifestyle brand is not limited to just […].
Brand24
MAY 23, 2022
A rapidly growing instant-messaging app requires a special marketing approach. Here's how you can use Telegram to help your brand. The post Telegram Marketing: A Guide For Beginners first appeared on Brand24 Blog.
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Agility PR Solutions
MAY 23, 2022
Many things factor into a business’s overall success, including profit margins, retention rates and the effectiveness of its products or services. One of the most important things is your business’s public face and reputation. Without that, your products and services won’t matter as much and it will be more difficult to retain employees and generate […].
Stuart Bruce
MAY 23, 2022
The global pandemic and work from home has seen an explosion in interest in community management and professional communities. In reality, it’s not really that … © Stuart Bruce - Community management lessons from the Guild Community Summit was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
MAY 23, 2022
New research from product-to-consumer (P2C) software firm Productsup reveals that knowing more information about products is one of the top factors that would entice consumers (35 percent) to shop with a different brand or retailer—highlighting how companies can meet global consumer demand for product information, which is hurting sales across all channels.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MAY 23, 2022
Global sustainability is a high priority for nearly 60 percent of American consumers. People are more interested in eco-friendly products and practices, and big and small businesses alike have noticed. With that in mind, it could be good for your business to center a PR campaign around your company’s environmental initiatives or sustainability measures.
5W PR
MAY 23, 2022
The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help marketers achieve their goals.
Culpwrit
MAY 23, 2022
By Jill O’Mahony Stewart, M.S., M.A. As another school year winds down, I worry that my many writing-teacher admonitions will fade like the pinks and yellows of spring flowers. “What will stick?” I ask myself. “What will they remember and continue to practice?” I fret. With a nod to the wonderful restaurant review show hosted… Continue reading CHECK PLEASE!
Agility PR Solutions
MAY 23, 2022
New research from marketing tech firm Zeta Global finds that the majority of Customer Data Platform (CDP) users believe today’s CDP solutions fall short of expectations and capabilities and are seeking a more robust CDP that spans data aggregation and management, as well as execution of critical marketing functions, like personalization and omnichannel activation.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
MAY 23, 2022
The Office of the Minnesota Attorney General with FGS Global received this year’s Best of Silver Anvil Award for their work on Minnesota v. Chauvin, one of the most high-profile and consequential criminal cases of the 21st century. FGS Global provided pro-bono communications and legal support to Minnesota Attorney General Keith Ellison and his team in their successful prosecution of Derek Chauvin for the murder of George Floyd.
HMA Public Relations
MAY 23, 2022
We are back with another #MediaMonday! Meet Camaron Stevenson, the managing editor of The Copper Courier, in today's post as he shares more about his outlet, his favorite stories and more.
Axia PR
MAY 23, 2022
Being a resource can benefit both you and your company. Running into issues is a fact of life in the business world. No matter how smooth your operation is, at points something will break, questions will need answers, a team will run into roadblocks, and other issues will strike. Any proficient company has methods to clear these problems, but a productive way to handle them is being a resource to others.
Prohibition
MAY 23, 2022
It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. Instagram introduces a new story format. Throughout May, Instagram have started testing a new format on the home feed to prioritise video for mobile phone users.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mark My Words
MAY 23, 2022
The i The BBC has held high-level talks with the Royal Family to heal a fractured relationship ahead of the Platinum Jubilee. But the broadcaster has been encouraged to ask “tough questions” about the future of the monarchy as it prepares to screen extensive coverage of the celebrations. Top-level talks between the broadcaster and the Palace have helped smooth relations which hit a low last year after the extent of the Martin Bashir Diana Panorama scandal was exposed and the airing of a controve
wiredPRworks
MAY 23, 2022
When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry. Why? Because every other entry had one tip.
The Hoffman Agency
MAY 23, 2022
By Laura Naland, Senior Account Manager. I’ve just spent 29 days in Japan. Yes, you heard that right — the country that thousands of people across the globe are waiting to enter for vacation. The country that has basically shut its borders ever since COVID first started 2 years back and continues to be incredibly slow in resuming international leisure travel.
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