Sun.Mar 13, 2022

article thumbnail

Bad connection: Study finds poor communication costs businesses $1.2 trillion annually

Agility PR Solutions

Effective communication with teams, customers, and stakeholders is pivotal as the hybrid workplace continues to evolve business demands—but new research from Grammarly reveals that not only does good communication remain a problem for many brands and businesses, but it is also racking up costs. The firm’s recently released State of Business Communication: The Backbone of […].

Study 148
article thumbnail

What PR pros need to know about vishing and cybersecurity awareness

Axia PR

Vishing is another term for voice phishing, and it is the fraudulent practice of making phone calls or leaving voice messages impersonating reputable companies to convince individuals to reveal personal information, such as bank details and credit card numbers.

Banking 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to tell your client they are not as interesting as they think they are, without getting fired

Agility PR Solutions

Before AI’s recent introduction into the media pitching workflow, knowing if a reporter would write a story about your brand or product was a complete guessing game. Sure, you would use your professional experience and instinct, and conduct labor-intensive research, reading up on which reporters to pitch, but with no real-time data to guide, support […].

How To 148
article thumbnail

2022 digital marketing trends: Small businesses are capitalizing on social media

Agility PR Solutions

How are small businesses prioritizing their digital marketing? New research from design, marketing, and development firm directory Top Design Firms reveals that the main digital marketing goal of small businesses is expanding their brand awareness (19 percent) or generating more website traffic (19 percent). The study also found that almost half (49 percent) of small businesses are […].

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

3 strategies to increase revenue by decreasing risk for government customers 

Agility PR Solutions

Some government marketers assume that the procurement process is what makes breaking into the public sector market so hard. The truth is, local government decision makers are process ninjas—if they want to buy something, they can figure out a way to buy it. In reality, the greatest challenge is that government leaders are risk-averse. And […].