Mon.Oct 04, 2021

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Business Wire Celebrates 60 Years of Innovation | Business Wire Blog

Business Wire

Happy 60 th anniversary, Business Wire! We have a lot to celebrate! For 60 years: We have developed longstanding relationships both inside our organization and throughout the newswire industry, establishing ourselves as a trusted partner with companies, journalists, investment professionals, regulatory authorities, and search engines. We have held a key position at the intersection of technology and news creation, distribution, and consumption, allowing us to focus on the services and innovation

Blogging 413
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Environmentally friendly marketing campaigns

Ronn Torossian

Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers. In environmentally friendly marketing campaigns, brands illustrate how they change their missions and practices from revenue-driven to […].

Marketing 365
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Get Ahead With the Most Current Media Database in the Industry

Onclusive

Media relations is one of the PR team’s essential functions, and having access to a reliable and accurate media contact database is a must in today’s dynamic environment. With millions of reporters, influencers and bloggers out there, it’s increasingly important to find the right ones who can help tell your stories and have the most impact on your business – as well as your competitors.

Industry 195
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What's the Buzz? September's Top Trends Around Hot Topics on Social Media

Cision

See what people were talking about on social this month.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What You Need to Know About Media Relations Today

PRSay

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. Starting on Nov. 3, and running every Wednesday (except Thanksgiving week) through Dec. 15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications tr

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Why You Need an Influencer Marketing Agency to Vet Your Partnerships

Konnect Agency

An influencer marketing agency can help measure the success and effectiveness of an influencer campaign beyond looking at likes and comments. It is extremely important to evaluate the back-end analytics of a potential partner before working with them to ensure your partnership is as impactful as possible at achieving your primary campaign goals. Influencer Marketing Agency Services & Solutions for Back-End Analytics.

Agency 105
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5 ways to help you manage your influencers

Agility PR Solutions

Influencer marketing provides an effective strategy to reconnect with customers personally. A 2020 study showed that more buyers—at least six out of ten—trust influencers over brand ads. However, like every other relatively new marketing strategy, marketers still struggle to get a hang of how to pick the right influencer or measure the ROI of their […].

Study 101
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THREE Actions to Take NOW. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation Us

In the spirit of the Halloween season, let’s remember Peanuts and Linus philosophizing, “There are three things I’ve learned never to discuss with people: religion, politics and the Great Pumpkin.”. Much has changed since the 1966 holiday classic, It’s the Great Pumpkin, Charlie Brown. These days, avoiding political discussions can be nearly impossible.

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PR career ladder: 4 essential professional resume tips

Agility PR Solutions

A strong resume can play a significant role in whether or not you land a job. However, it’s important to remember that the qualities of the most impressive resume for a given job-seeker can vary depending on the type of job they’re applying for, along with the overall nature of their industry. For example, if […]. The post PR career ladder: 4 essential professional resume tips appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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THREE Actions to Take NOW. Political Pressure to be Apolitical in Protecting Your Company’s Reputation.

Reputation Us

In the spirit of the Halloween season, let’s remember Peanuts and Linus philosophizing, “There are three things I’ve learned never to discuss with people: religion, politics and the Great Pumpkin.”. Much has changed since the 1966 holiday classic, It’s the Great Pumpkin, Charlie Brown. These days, avoiding political discussions can be nearly impossible.

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Podcast ‘power subscribers’ trust product messaging—the more they subscribe, the more they buy

Agility PR Solutions

Podcasting could have more momentum right now than any other media format—and the opportunities for brand marketers is booming as well. New research from ad effectiveness improvement firm NCSolutions (NCS) affirms that podcasts are going mainstream—and consumers who subscribe to six or more (which the firm calls “Power Subscribers”) do more than simply listen to […].

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Get a Job or Get a Master’s Degree? Or Both?

Culpwrit

Q. I’m a halfway into the first semester of my senior year and wondering if I should proceed to get a master’s degree upon graduation, accept a full-time job that I’m told is going to be offered at the end of my internship or try to do both. What’s your advice? –JB A. Congratulations on […]. The post Get a Job or Get a Master’s Degree?

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#MediaMonday – Zach Crenshaw

HMA Public Relations

It's #MediaMonday! Today's feature comes from Zach Crenshaw, ABC15's newest weekend evening anchor. A fun fact about Zach is that he lived in Japan while when he was growing up. Learn more about him!

Media 81
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Meet the Media: Gary Witzenburg, Freelance Automotive Journalist

Bianchi Biz Blog

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. A mechanical engineering graduate of Duke University, he is a former U.S. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. His work has appeared in a wide variety of national magazines, including The Robb Report , Playboy , Popular Mechanics , Car and Driver , Road & Track ,

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What is Public Relations?

Landis PR

By Andie Davis, LCI. Ever wonder what the difference between PR and advertising is? The history of PR? The day-to-day of a PR professional? How about PR best practices? LCI’s Andie Davis explains all in less than five minutes. Check out the video below: Have a comment or question? Comment below, email andie@landispr.com or tweet her @ heyitsadavis.