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AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

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Training Media Training Reputation Leadership 370

Ronn Torossian

AUGUST 9, 2021

When a brand wants to increase their presence on online platforms, they use Digital PR. Digital PR is essentially a strategy that can be used to improve brand awareness using online mediums. Digital PR is similar in certain ways to traditional PR – but it allows the brand to reach out to a much larger […]. The post What is Digital PR? appeared first on.

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Agility PR Solutions

AUGUST 9, 2021

One critical step in developing any marketing strategy is understanding the target audience. There are many questions you must answer. It helps you know how to communicate with customers. You must know what they need, their pain points, motivations, likes, and dislikes. You also look at factors outside of the individual. Such include cultural, religious, […].

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Consumer Marketing Strategy Communications 157

Landis PR

AUGUST 9, 2021

Photo courtesy of Pexels. By Andie Davis, LCI. Authenticity always wins. In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. In fact, a total of 42.7 percent of internet users worldwide use ad blockers. Focus is shifting away from traditional advertising methods. Why? Because one-way communication is, well, a one-way street.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 9, 2021

Retailers used to rely on their physical location to drive sales. To get found by customers, they paid a high square-foot price to lease space in a busy commercial district. But with everyone using the web to figure out where to go, one virtual reality attraction operator with strong local search visibility and a store off […]. The post Web traffic replaces foot traffic for local VR business appeared first on Agility PR Solutions.

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Agility PR Solutions

AUGUST 9, 2021

New research from the Geopolitical Strategy & Risk Group at comms giant Weber Shandwick reveals that nearly six in 10 multinational business executives (58 percent) say their company’s home country is a “very” important stakeholder to their business, second only to customers (63 percent) and equivalent to shareholders, according to Home Country as Stakeholder: The Rising […].

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Bianchi Biz Blog

AUGUST 9, 2021

I’m Alexa St. John, transportation reporter at Business Insider. I cover electric vehicles and the future of transportation. Can you tell us what types of stories, trends or issues are on your radar now? My reporting focuses on electric vehicles, the future of the legacy auto industry, the shift to electrification and startups in the EV space.

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Transportation Meeting Automotive Report 96

Agility PR Solutions

AUGUST 9, 2021

As we approach a full-on post-COVID world (sooner than later, hopefully!), brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal. New research from business challenges consultancy EPAM Continuum explores Millennial and Gen-Z shoppers’ spending habits across the […].

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Ethics Study Consumer Brand 147

HMA Public Relations

AUGUST 9, 2021

It's #MediaMonday! Today we're featuring Charlie Huero, the program director for KOOL FM. Learn more about him!

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Media 94

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

AUGUST 9, 2021

Taylor Swift is known for creating once-in-a-lifetime experiences for her fans and being accessible to them. She has used her social media platform in a smart way to interact with fans, help those in need, and spread awareness for important causes. When OK! Magazine published various tweets and headlines that offended Swift, she took it upon herself to address the news outlet on Twitter.

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