Onclusive
JUNE 4, 2020
As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Join this webinar to learn how four of today’s most successful communications executives have leveraged owned media to deliver their brand narrative and drive revenue.
Ronn Torossian
JUNE 4, 2020
Marketers learned a lot from consumers during COVID-19 that should be employed going forward. One valuable lesson is that many consumers expressed strong feelings that brands needed to support their employees during COVID-19. Another, which was reported in an earlier article, is that consumers, especially Gen Z, expect brands to demonstrate a connection and commitment […].
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Prowly
JUNE 4, 2020
In the world of viral marketing, the snob effect may seem dramatically out of touch with current trends. This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is. In a world more media […]. The post Media Relations 2020: Does Snobbery Actually Work?
Cision
JUNE 4, 2020
Sara Germano joins reporting team behind FT's new sports business newsletter Scoreboard; Anna Mikhailova to move to Mail on Sunday; The Guardian's Archie Bland now a Senior Reporter.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR for Anyone
JUNE 4, 2020
In the blink of an eye our news climate changed again. We went from months of COVID related stories - and an all consuming cycle of only coronavirus stories to the horrible events that lead to the tragic death of George Floyd in Minnesota and the resulting protests and riots. I have several new clients in the health care space and we had put together amazing pitches related to Covid.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
JUNE 4, 2020
We have a few digital learning opportunities for journalists and bloggers to keep on their radar in June.
Awario
JUNE 4, 2020
If you care about your online presence, you need a Google Alert alternative. This is a list of such tools.
Agility PR Solutions
JUNE 4, 2020
Is it just me, or do the internet and social media sometimes feel like a minefield? Everywhere you turn, there are ads and pieces of content struggling to get people’s attention—and failing in many ways. If you expect to develop a video marketing strategy that succeeds where others have failed, your first priority should be […]. The post 6 tips for making animated marketing videos that engage customers appeared first on Agility PR Solutions.
5W PR
JUNE 4, 2020
There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. From educational content to silly videos, to elaborate stunts and fun commentary, there’s plenty to experience on the user-generated video sharing site. Recently, though, new and unique topics have been trending on YouTube, underscoring how the platform is both art imitating life and life imitating art. .
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
JUNE 4, 2020
Katy Daigle joins Reuters, Corey Gaskin new at Ars Technica, and more.
Agility PR Solutions
JUNE 4, 2020
In May, we finally turned a corner in the COVID crisis—although the health risks remain high, businesses finally began to reopen as the economy started its rebound. So it’s no surprise that our leading posts last month offered tips and insights for communicators to help them navigate this initiative safely and strategically. Popular contributed content […].
NewsWhip
JUNE 4, 2020
We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . Traditionally, we have broken down publishers by top overall coverage, which we do in our monthly rankings. . Obviously, one issue that this runs into is the fact that the big publishers with broad coverage tend to dominate, so we decided to break it down by various individual categories in our latest series. .
Axia PR
JUNE 4, 2020
Use these three tips to get back to normal. This is a story about COVID-19 and its impact on business and PR. Read Media Relations during COVID-19 and four communication actions your company can do during COVID-19 for more information. The COVID-19 pandemic has significantly slowed down the economy, putting a dent in your company and your public relations plans.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
HMA Public Relations
JUNE 4, 2020
Brands and businesses have been taking to social media to address recent events. In all statements, one element is crucial: authenticity. Follow the link to read more. The post Now is the time to be authentic appeared first on HMA Public Relations.
PR 20/20
JUNE 4, 2020
Today’s consumers are conditioned to expect personalization. Popular platforms like Netflix, Amazon, and Instagram have taught us that when we use certain services, our preferences should alter the experience in some way to make it more helpful. To that end, Netflix provides personalized recommendations for series and movies, Amazon suggests products we might like to purchase, and Instagram enhances our feeds with posts and accounts that might earn a treasured double-tap.
Expert insights. Personalized for you.
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