Thu.Jun 04, 2020

Owned Media & The Growth PR Playbook

Onclusive

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.

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Partnerships: A Pandemic Lesson

Ronn Torossian

Marketers learned a lot from consumers during COVID-19 that should be employed going forward. One valuable lesson is that many consumers expressed strong feelings that brands needed to support their employees during COVID-19.

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Why brands are considering niche agencies over one-stop shops

PR Daily

As remote work rises and the importance of physical location declines, becoming a specialist could be more important than ever. CNBC has reported that even prior to the COVID-19 pandemic, working from home has been on the rise with the trend now accelerating even further.

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Dear Corporate America: Acknowledge, listen and take action

Agility PR Solutions

Today, I wanted to take a PTO day. As a black male in America, it is hard to focus on anything outside of the current state of our country. But I’m glad I didn’t take the day off because I recognize that I have an opportunity to spark change in America. All of us have […].

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Using this time to create healthier working habits

PR Daily

This extended period of disruption is the perfect time to audit, edit and augment how we approach work. Try these small changes to heighten awareness and maximize productivity. It’s hard to see the light at the end of the COVID-19 tunnel right now.

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More Trending

There’s still time to submit your nominations

PR Daily

So, you missed the entry deadline for Ragan’s Top Women in HR Awards? Not to worry, you can still meet the late-entry deadline, which is next Wednesday, June 10. The post There’s still time to submit your nominations appeared first on PR Daily. Ragan Awards

Media Relations 2020: Does Snobbery Actually Work?

Prowly

In the world of viral marketing, the snob effect may seem dramatically out of touch with current trends. This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is.

6 tips for making animated marketing videos that engage customers

Agility PR Solutions

Is it just me, or do the internet and social media sometimes feel like a minefield? Everywhere you turn, there are ads and pieces of content struggling to get people’s attention—and failing in many ways.

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How USAA used Snapchat’s AR Lens to engage the public for Memorial Day

PR Daily

When COVID-19 disrupted its annual Poppy Wall display, the company deployed the technology to create a virtual experience to honor the fallen. COVID-19 has disrupted many plans for live events in 2020—including USAA’s annual Poppy Wall installation to commemorate Memorial Day.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

UK Media Moves including the FT, The Mail on Sunday, The Guardian and more!

Cision

Sara Germano joins reporting team behind FT's new sports business newsletter Scoreboard; Anna Mikhailova to move to Mail on Sunday; The Guardian's Archie Bland now a Senior Reporter. Media Blog

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ICYMI: Bulldog?s most popular posts from May

Agility PR Solutions

In May, we finally turned a corner in the COVID crisis—although the health risks remain high, businesses finally began to reopen as the economy started its rebound.

Blogger Conferences: Digital Events to Attend in June

Cision

We have a few digital learning opportunities for journalists and bloggers to keep on their radar in June. Media Blog

These were the top technology publishers in 2020

NewsWhip

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . Traditionally, we have broken down publishers by top overall coverage, which we do in our monthly rankings. .

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Moves at Reuters and Ars Technica, Penske Media Sports Business Platform Sportico Announces Multiple Hires

Cision

Katy Daigle joins Reuters, Corey Gaskin new at Ars Technica, and more. Media Blog

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Blogger Conferences: Digital Events to Attend in June

TrendKite

We have a few digital learning opportunities for journalists and bloggers to keep on their radar in June

Getting back to business as COVID-19 passes

Axia PR

Use these three tips to get back to normal. This is a story about COVID-19 and its impact on business and PR. Read Media Relations during COVID-19 and four communication actions your company can do during COVID-19 for more information.

UK Media Moves including the FT, The Mail on Sunday, The Guardian and more!

TrendKite

Sara Germano joins reporting team behind FT's new sports business newsletter Scoreboard; Anna Mikhailova to move to Mail on Sunday; The Guardian's Archie Bland now a Senior Reporter

The spiral of silence and the rise of populism

Doctor Spin

The fear of guilt-by-association is so powerful that individuals would consider supporting a cause they strongly disagree with — from fear of social isolation. However, this can also be a breeding ground for populism. What’s really going on here?

Media Moves at Reuters and Ars Technica, Penske Media Sports Business Platform Sportico Announces Multiple Hires

TrendKite

Katy Daigle joins Reuters, Corey Gaskin new at Ars Technica, and more

YouTube Shifts Serve as an Example of Narrative Evolution

5W PR

There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. From educational content to silly videos, to elaborate stunts and fun commentary, there’s plenty to experience on the user-generated video sharing site.

Now is the time to be authentic

HMA Public Relations

Brands and businesses have been taking to social media to address recent events. In all statements, one element is crucial: authenticity. Follow the link to read more. The post Now is the time to be authentic appeared first on HMA Public Relations. HMA Public Relations Public Relations Black Tuesday brands Peaceful protests

Getting Publicity in Today's Climate

PR for Anyone

In the blink of an eye our news climate changed again. We went from months of COVID related stories - and an all consuming cycle of only coronavirus stories to the horrible events that lead to the tragic death of George Floyd in Minnesota and the resulting protests and riots. I have several new clients in the health care space and we had put together amazing pitches related to Covid. They had just started pitching and then, bam, instant shift.

How to Use Contextual Marketing for a Better Website UX

PR 20/20

Today’s consumers are conditioned to expect personalization. Popular platforms like Netflix, Amazon, and Instagram have taught us that when we use certain services, our preferences should alter the experience in some way to make it more helpful. To that end, Netflix provides personalized recommendations for series and movies, Amazon suggests products we might like to purchase, and Instagram enhances our feeds with posts and accounts that might earn a treasured double-tap.

Snap stops promoting Trump, Wendy’s dedicates Twitter feed to Black voices, and Lucasfilm stands behind John Boyega

PR Daily

Also: How COVID-19 is eroding company culture, HBO Max and Bon Apétit offer BLM resources, and more.