6 habits that help PR pros think strategically
APRIL 8, 2019
PR pros are continually asked to look at the bigger picture—and plan for every possible outcome. Here are some tricks for widening your focus and avoiding careless mistakes. This article originally appeared on PR Daily in April of 2018. As a whole, PR pros tend to be much more tactical than strategic. To become a PR strategic thinker, you have to look at how what you’re going to do fits into the bigger picture. There are six habits you can cultivate to do just that. Paul J.H.