Mon.Apr 08, 2019

6 habits that help PR pros think strategically

PR Daily

PR pros are continually asked to look at the bigger picture—and plan for every possible outcome. Here are some tricks for widening your focus and avoiding careless mistakes. This article originally appeared on PR Daily in April of 2018.

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Nearly 40% of small businesses have no social media marketing strategy

Agility PR Solutions

More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business.

5 essential strategies to beef up your social media presence

PR Daily

How can your organization use social media to attract customers and develop a strong brand position? Try these approaches. Companies that are engaging, entertaining and tactical in their use of networks like Twitter, Facebook and Instagram regularly reap big rewards.

PR pros say tech keeps us more engaged, but also more misinformed and polarized

Agility PR Solutions

The majority of global PR practitioners surveyed in a new report predict the next few years will bring dramatic change to the communication industry. Eighty-three percent believe technological innovations will be a powerful driver of that change—and most believe not all of it will be good.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 public speaking pitfalls—and how to sidestep them

PR Daily

More is always too much. Also, don’t show up without energy, emotion and enthusiasm. If you speak in a public setting, you will make mistakes. That’s expected. Still, you want to minimize errors. Thankfully, many presentation mistakes are avoidable—with a bit of practice and strategic preparation.

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Fisher-Price offers warning after 10 babies die in Rock ’n Play Sleeper

PR Daily

The company has not recalled the product, claiming it meets safety guidelines, but it’s telling parents to exercise caution. Is it doing enough to reassure nervous consumers? Fisher-Price is warning parents to use more caution with its Rock ’n Play Sleeper, a mechanized cradle for infants.

The fastest-growing American brands of 2019—which iconic company leads the pack?

Agility PR Solutions

In today’s fast-moving, consumer-centric brand landscape, it takes a unique convergence of elements to generate substantial growth, especially for the largest brands in the world.

Why and how PR pros can create a content experience

PR Daily

Marketers and communicators must learn to properly package their content to reach new online audiences. Here are some important considerations. Content marketing has become standard operating procedure for many organizations.

Sports influencer marketing is taking off—here’s the play-by-play

Agility PR Solutions

Influencer marketing is quickly becoming a staple marketing channel for amateur and professional sports teams—with no signs of slowing down.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Snapchat rolls out a slew of changes to entice marketers

PR Daily

The company’s shift is intended to foster collaboration with other apps to take on Facebook and Instagram. Will the moves generate new ad dollars? Snapchat is throwing a bunch of changes at the wall, hoping one will be stick and help the company attract new users.

SEO for public relations: A brief guide for communicators

Muck Rack

SEO for public relations: A brief guide for communicators

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How does your blog effect the bottom line?

PR Daily

Tell us about the success of your blog, social media campaign and more. Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. The late-submission deadline is April 17. The post How does your blog effect the bottom line? appeared first on PR Daily.

#MediaMonday – Robin Sewell

HMA Public Relations

Today’s #MediaMonday comes to us from Robin Sewell, host of Arizona Highways TV, which explores the people and places that make our state extraordinary. The show […]. The post #MediaMonday – Robin Sewell appeared first on HMA Public Relations.

PR and ad-blocking – don’t do it

Stuart Bruce

Most public relations professionals now acknowledge the importance of paid media, alongside earned, shared and owned – PESO. But for earned media to work there … The post PR and ad-blocking – don’t do it appeared first on Stuart Bruce. corporate communications Ethics Journalism Media Media Relations public relations

Owned media: A 12-step process for creating and distributing content that gets results

Axia PR

In public relations, the term “media” relates to different channels a company or brand might use to attract new customers. When distributing messages and increasing brand awareness, you’ll improve your reach by using all the available types of media. Owned media

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Medical marketing maven Marcia Miller shares agency’s cutting-edge secrets in Q&A

Agility PR Solutions

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown […].

For Southwest and Airbnb, Response Makes the Crisis | David PR 

David PR Group

How you respond to a crisis often impacts your business more than the crisis itself. Evidence of this emerged last week with two high-profile incidents in the travel industry.

Journalists on the move – Week of April 8

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: hires John Hendrickson (@JohnGHendy) as Senior Editor covering politics. He’s based in New York. Los Angeles Times: hires Shani Hilton (@shani_o) as Deputy Managing Editor for […]. The post Journalists on the move – Week of April 8 appeared first on Agility PR Solutions. Media Moves

March Madness: Championship Game Preview

Zignal Labs

The post March Madness: Championship Game Preview appeared first on Zignal Labs

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Deconstructing (and Reconstructing) European Public Relations

The Hoffman Agency

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his job was to invest his budget not in those markets where they were established today, but in those which showed greatest future potential. That made a lot of sense.

Taking a Minute to Smell the Cherry Blossoms

The Hoffman Agency

We have a program in the Agency called HAMoment that encourages the general manager or office head to take everyone away from work for a half day of fun. Our Japan team recently experienced a HAMoment, spending an afternoon in Ueno Park (????) during the height of Cherry Blossom season.