Mon.Apr 08, 2019

6 habits that help PR pros think strategically

PR Daily

PR pros are continually asked to look at the bigger picture—and plan for every possible outcome. Here are some tricks for widening your focus and avoiding careless mistakes. This article originally appeared on PR Daily in April of 2018. As a whole, PR pros tend to be much more tactical than strategic. To become a PR strategic thinker, you have to look at how what you’re going to do fits into the bigger picture. There are six habits you can cultivate to do just that. Paul J.H.

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Nearly 40% of small businesses have no social media marketing strategy

Agility PR Solutions

More than one-third of small businesses lack social media accounts, according to a new survey from Visual Objects, a website showcasing portfolios of top creative firms. The data suggests that social media, while a versatile tool, may not be the best marketing tool for every small business. Most small businesses (63 percent) however, do invest in […]. The post Nearly 40% of small businesses have no social media marketing strategy appeared first on Agility PR Solutions.

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5 essential strategies to beef up your social media presence

PR Daily

How can your organization use social media to attract customers and develop a strong brand position? Try these approaches. Companies that are engaging, entertaining and tactical in their use of networks like Twitter, Facebook and Instagram regularly reap big rewards. Top brands on Instagram have been found to experience per-follower engagement levels of around 4.21%.

PR pros say tech keeps us more engaged, but also more misinformed and polarized

Agility PR Solutions

The majority of global PR practitioners surveyed in a new report predict the next few years will bring dramatic change to the communication industry. Eighty-three percent believe technological innovations will be a powerful driver of that change—and most believe not all of it will be good. The fourth annual 2019 USC Annenberg Global Communications Report, […]. The post PR pros say tech keeps us more engaged, but also more misinformed and polarized appeared first on Agility PR Solutions.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 public speaking pitfalls—and how to sidestep them

PR Daily

More is always too much. Also, don’t show up without energy, emotion and enthusiasm. If you speak in a public setting, you will make mistakes. That’s expected. Still, you want to minimize errors. Thankfully, many presentation mistakes are avoidable—with a bit of practice and strategic preparation. Here are seven common blunders and how to avoid them: 1. More is too much. You’ve been invited to speak because you’re the expert, so it’s crucial to tell the audience everything you know, right?

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Fisher-Price offers warning after 10 babies die in Rock ’n Play Sleeper

PR Daily

The company has not recalled the product, claiming it meets safety guidelines, but it’s telling parents to exercise caution. Is it doing enough to reassure nervous consumers? Fisher-Price is warning parents to use more caution with its Rock ’n Play Sleeper, a mechanized cradle for infants. The device has been linked to the deaths of 10 babies since 2015. Now the company is working with the U.S.

SEO for public relations: A brief guide for communicators

Muck Rack

SEO for public relations: A brief guide for communicators

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Why and how PR pros can create a content experience

PR Daily

Marketers and communicators must learn to properly package their content to reach new online audiences. Here are some important considerations. Content marketing has become standard operating procedure for many organizations. However, it’s becoming increasingly important to focus on the “content experience.”. Content marketing encompasses the creation, distribution and analysis of content, whereas a content experience focuses on the content’s environment, structure and level of engagement.

6 Accredited PR Pros on Why They Pursued Their APR

PRSay

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of April being APR Month, we posed the following question: “Why did you decide to pursue Accreditation in Public Relations?” ” . For more information about APR month and the Accreditation process, visit this link. Having been a practitioner for 25 years, I had always wanted to apply for my APR, but never found time to do so.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Snapchat rolls out a slew of changes to entice marketers

PR Daily

The company’s shift is intended to foster collaboration with other apps to take on Facebook and Instagram. Will the moves generate new ad dollars? Snapchat is throwing a bunch of changes at the wall, hoping one will be stick and help the company attract new users. The social media platform has seen stagnant user growth, and execs have watched as Instagram and Facebook have copied some of its most popular features.

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The fastest-growing American brands of 2019—which iconic company leads the pack?

Agility PR Solutions

In today’s fast-moving, consumer-centric brand landscape, it takes a unique convergence of elements to generate substantial growth, especially for the largest brands in the world. According to findings from brand valuation consultancy Brand Finance, this year’s leader doubled in brand value over the past year, growing faster than any other brand in the U.S.—while while many […]. The post The fastest-growing American brands of 2019—which iconic company leads the pack?

How does your blog effect the bottom line?

PR Daily

Tell us about the success of your blog, social media campaign and more. Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. The late-submission deadline is April 17. The post How does your blog effect the bottom line? appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media marketing awards social media awards

PR and ad-blocking – don’t do it

Stuart Bruce

Most public relations professionals now acknowledge the importance of paid media, alongside earned, shared and owned – PESO. But for earned media to work there … The post PR and ad-blocking – don’t do it appeared first on Stuart Bruce. corporate communications Ethics Journalism Media Media Relations public relations

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

#MediaMonday – Robin Sewell

HMA Public Relations

Today’s #MediaMonday comes to us from Robin Sewell, host of Arizona Highways TV, which explores the people and places that make our state extraordinary. The show […]. The post #MediaMonday – Robin Sewell appeared first on HMA Public Relations. Featured Arizona Highways TV Arizona's Family AZ Family Robin Sewell

Medical marketing maven Marcia Miller shares agency’s cutting-edge secrets in Q&A

Agility PR Solutions

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown […].

Owned media: A 12-step process for creating and distributing content that gets results

Axia PR

In public relations, the term “media” relates to different channels a company or brand might use to attract new customers. When distributing messages and increasing brand awareness, you’ll improve your reach by using all the available types of media. Owned media

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Journalists on the move – Week of April 8

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: hires John Hendrickson (@JohnGHendy) as Senior Editor covering politics. He’s based in New York. Los Angeles Times: hires Shani Hilton (@shani_o) as Deputy Managing Editor for […]. The post Journalists on the move – Week of April 8 appeared first on Agility PR Solutions. Media Moves

March Madness: Championship Game Preview

Zignal Labs

The post March Madness: Championship Game Preview appeared first on Zignal Labs

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For Southwest and Airbnb, Response Makes the Crisis | David PR 

David PR Group

How you respond to a crisis often impacts your business more than the crisis itself. Evidence of this emerged last week with two high-profile incidents in the travel industry. First, Southwest Air lines , typically a reputational darling, got dinged for its handling of passenger complaints following the grounding of the Boeing 737 Max 8 aircraft. Next, Airbnb took a hit after reacting too slowly when a family found a hidden camera in the room they were renting.

Deconstructing (and Reconstructing) European Public Relations

The Hoffman Agency

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his job was to invest his budget not in those markets where they were established today, but in those which showed greatest future potential. That made a lot of sense. Logically there should be less need to invest in marketing in a country where a company is already well-established, and more upside from those where it isn’t.

Taking a Minute to Smell the Cherry Blossoms

The Hoffman Agency

We have a program in the Agency called HAMoment that encourages the general manager or office head to take everyone away from work for a half day of fun. Our Japan team recently experienced a HAMoment, spending an afternoon in Ueno Park (????) during the height of Cherry Blossom season. Even though there weren’t exactly spring-like temperatures — topped out at 56 degrees Fahrenheit — everyone still enjoyed the beauty of cherry blossoms, albeit, bundled up in jackets.