PRSay

SEPTEMBER 6, 2018

One of my favorite sayings is, “Either lead, follow or get out of the way.” There’s so much truth and significance in this statement, especially in today’s hyper-connected communications world. As PR counsel to clients or employers who rely on our input to ensure that their actions are viewed favorably by the public and the media, proactive ethical guidance is paramount.

Ethics 209

Ethics Construction Conference Publicity 209

5W PR

SEPTEMBER 6, 2018

Sometimes, a PR crisis happens when you least expect it. Something you say, do, or publish that you feel is perfectly innocuous sets off a chain reaction of negative headlines that catches you completely off guard and knocks you on your heels like a heavyweight uppercut to the chin. When that happens, what you do next can often determine if you can fight your way to a win, or if you go down for the proverbial ten-count.

Crisis 102

Crisis Conference Tools Resources 102

Communications Conversations

SEPTEMBER 6, 2018

“Transparency” has been a buzzword of sorts the last year. It’s popping up in the news more. It’s a focal point for social platforms right now. And, most importantly, it’s top of mind with consumers. That came out in spades in a recent Sprout Social report which found that millennials ranked brands–not politicians, surprisingly–as the number one group they’d like to see be more transparent.

Social Media 242

Social Media Consumer Report Web 242

Muck Rack

SEPTEMBER 6, 2018

There are now more than 6 PR pros for every journalist

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 6, 2018

Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. This finding comes from Intel’s Next 50 study of 1,000 consumers, conducted with research firm PSB, to determine prevailing perceptions about the future of technology. “Emerging technologies have the […].

Technology 87

Technology Consumer Study Trends 87

Critical Mention

SEPTEMBER 6, 2018

In today’s digital world, some professionals perceive the concept of in-person networking as antiquated. With LinkedIn and Facebook groups, texting, Slack chats and videoconferencing, who needs to spend two hours at a networking event? Nevertheless, the power of in-person networking remains an incredibly valuable asset to PR pros aiming to advance their careers.

How To 61

How To Conference Meeting Groups 61

Agility PR Solutions

SEPTEMBER 6, 2018

As businesses seek to compete on CX, marketers increasingly leverage customer problem resolution to offer a positive brand experience that leads to increased satisfaction and loyalty and potentially, sales. In effect, this approach integrates marketing and customer service in the ways that customer relationship management (CRM) always promised. For years, marketers have focused on adding […].

Consumer 60

Consumer Marketing Customer Service Brand 60

Barokas

SEPTEMBER 6, 2018

Ah, summer in Washington. When I moved to Seattle from Milwaukee, Washington’s summer was the recurring selling point. “Six months of gloom will be worth it—I swear!” And after nearly finishing my first Seattle summer, I couldn’t agree more. This is the place to be. But when you have a tourism client and are tasked with bringing travel reporters and influencers to the area, you might need some extra convincing.

Tourism 60

Tourism Travel Local Report 60

Agility PR Solutions

SEPTEMBER 6, 2018

Every so often a client will tell us they aren’t sure our PR efforts are working. The first time a client expressed that sentiment to me I was immediately defensive—because we had been placing well-written bylines in industry publications, coordinated multiple interviews and helped them populate their website with meaningful press releases and blog posts. […].

Interviews 60

Interviews Blogging Industry Publicity 60

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Communications

Mark My Words

SEPTEMBER 6, 2018

The Mirror. EXCLUSIVE: After ‘Punchgate’ there’s been a lot of talk about what’s next for Roxanne Pallett’s career – PR expert Mark Borkowski tells the Mirror what she should do. Celebrity crisis PR expert Mark Borkowski – who has worked with big names such as Michael Jackson, Cliff Richards and Noel Edmonds – tells the Mirror that although she is “in crisis and at a crossroads”, she actually has an “opportunity at this point̶

Crisis 60

Crisis Brand Branding Communications 60

Stephen Waddington

SEPTEMBER 6, 2018

The Great North Run takes place in the North East this weekend. It’s one of my favourite days out. See you on the start line. It’s that time of year again. Sunday will see 60,000 runners run the 13.1 miles from Newcastle across the iconic Tyne Bridge, through Gateshead to South Shields. The Great North Run is a huge social event. It’s a festival for Gateshead and Newcastle.

Energy 57

Energy Transportation Sports 57

HMA Public Relations

SEPTEMBER 6, 2018

In addition to being a part of the HMA team for 15 years, over the past decade I’ve made a hobby of freelance writing. While it […]. The post A common sense approach to media relations appeared first on HMA Public Relations.

Media Relations 53

Media Relations Media Writing Publicity 53