Cision
DECEMBER 21, 2017
Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago.
PRSay
DECEMBER 21, 2017
From left to right: Natan Edelsburg, Monita Buchwald, Elias “Buck” Buchwald. The warmth of the holiday season reminds us that for some PRSA leaders, public relations is a family affair. One such clan has PR experience that goes back generations in New York City, while another extends forward and covers the Midwest and East Coast. For both Natan Edelsburg of New York City and the family of David L.
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Communications Conversations
DECEMBER 21, 2017
This just in: Video is exploding on social media channels? Have you heard? Yep–video is big business in the social media world these days. Just ask anyone. That news has been plastered all over the web the last couple months in all sorts of trend posts. We all know video is going to increase in importance and relevance across social channels in the year ahead.
Axia PR
DECEMBER 21, 2017
Investing in solar panels is a. big decision – a lot of time, thought and money goes into choosing the right panels, finding the best installer and arranging for the building and/or installation work to be done. Once your system is in place, it’s easy to feel that you’ve done your bit and simply sit back and let the sun – and your solar panels – do all the work.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Mark My Words
DECEMBER 21, 2017
For all those venturing out this Christmas to see Hugh Jackman’s “The Greatest Showman” here is my view on the real Phineas Emperor of Hype. I’ve often been asked about my fantasy dinner party guests from history. It’s a fluctuating list, but one man always comes out on top; the great American Showman PT Barnum. For someone like me, who has spent a career obsessed with the art and craft of public relations, publicity and the irresistible power of great story telling, Barnum is perhaps the most i
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Norton's Notes
DECEMBER 21, 2017
Are you fed up of fake engagement on Facebook? These days it’s pretty hard to log on to your Facebook without seeing ‘tag that work colleague you couldn’t survive without ’ or ‘like if you’re hungover this morning’, however, thankfully that’s about to change. The commonly held belief behind ‘engagement bait’ is that if you want to secure wider visibility for your brand page you should encourage fan interactions, such as shares and likes.
Flack's Revenge
DECEMBER 21, 2017
I am a PR guy. I build brands and polish images. My industry is technology. It is not my client (well, companies within tech are). But if it were, I’d say there’s a problem. Namely I am getting tired of all the articles slamming the tech industry, and painting it with the same brush. Here are some recent headlines, and excerpts: . NY Times : How Evil Is Tech?
Beyond PR
DECEMBER 21, 2017
According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been. However, a good portion of people using content marketing are not getting results due to making one mistake or the other.
Karen Freberg
DECEMBER 21, 2017
It’s always fun to see what new books are out there and which ones to recommend for my fellow colleagues and students. I had a chance over the holidays to do just that – review a new book. This book focused on how athletes can become their own media company and own their personal brand outright. In a day where everyone has a personal brand and is vying for attention from sponsors, companies, and the media – this can be both challenging and rewarding at the same time.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The Hoffman Agency
DECEMBER 21, 2017
Playing the word association game for 2017, we came up with an interesting list: Unpredictable. Fast. Erratic. Millennials. Refugees. Stories (naturally). Politics. Uber. Trump (right, relates to “erratic”). Invention. Nationalism. Misconduct. Wacky. Media. Celebrations. No doubt, you can conjure words to add to the list. Regardless of how you tilt, we wish happy holidays and a reminder that it’s the perfect time to slow down and smell the coffee (or your beverage of choice).
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