Tue.Feb 22, 2022

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Healthcare and Digital PR

Ronn Torossian

Healthcare PR is the use of communication tools, such as social media accounts, press releases, and traditional media pieces, to spread a message related to public health management or medicine. Digital PR has breathed new life into the healthcare industry by strengthening the visibility of hospital services. It has given doctors and health specialists the […].

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Can PR Agencies Protect Their Ideas?

ImPRessions - Crenshaw Communications

“You give away your best thinking on spec.” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it? A recent Twitter dustup highlighted the dilemma. The CEO of crytocurrency exchange Coinbase tweeted about its wildly successful Super Bowl ad.

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Words matter: 4 tips for using the power of words in advancing equity

Agility PR Solutions

Over the past several years, a heightened awareness around diversity, equity and inclusion (DEI) has led countless organizations to examine their operations, personnel and overall public relations and communications. These efforts are to be commended, especially as DEI continues to be an integral part of what we do as communicators. However, one factor that often […].

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4 Steps to Be Unstoppable in Work and Life

Solo PR Pro

What does it take to be unstoppable? Natalee Champlin has the answer. Also known as “The Velvet Hammer,” Natalee is a performance coach who helps elite business owners build profitable teams. Over the past few years, she has helped hundreds of clients achieve six-figure results. In a recent episode of That Solo Life: The Solo PR Podcast with Karen and Michelle, Natalee shares the four steps to being unstoppable in both your life and career.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Is post-COVID online convenience turning into online fatigue? How consumers are finding balance

Agility PR Solutions

New research from digital insights software firm Cint examines consumer reactions to both the convenience and the mounting exhaustion surrounding moving life almost completely online as the pandemic enters year three, encompassing specific impacts on behaviors like shopping, online appointments, streaming, gaming, online dating and working. The firm’s new study, Convenience Versus Fatigue in a […].

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5 tasty PR tips for restaurant marketers

Agility PR Solutions

Are you hoping to find ways for your restaurant business to grow this year? Between new products, a revamped menu, and promotions meant to draw in new crowds, there are a lot of ways you can boost your restaurant’s PR. Here are a few tips to develop a PR plan that will ensure your restaurant […]. The post 5 tasty PR tips for restaurant marketers appeared first on Agility PR Solutions.

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Do payment notices affect the date of accrual of a cause of action for limitation purposes?

Practical Law Construction

The TCC is no stranger to resourceful arguments. Recently, a particularly ingenious submission proposed that, in construction claims, time begins to run for limitation purposes when a payment notice is, or should have been, issued. In Hirst and another v Dunbar and others , Eyre J confirmed that the usual position prevails and that the limitation period commences on completion of the work.

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Four Months Later: The Hoffman Internship in Review

The Hoffman Agency

By Hannah Harding, Account Coordinator. Mama, we made it! It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. From drafting awards submissions and social copy to mastering the art of logging hours and inbox sanity, my time here has been a total shift in perspective on the imp

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Purpose-Based Marketing in B2B Industries

5W PR

In the last few years, one of the most popular business trends has been purpose-driven business operations and promotional efforts. Back in 2019, there was a Harvard Business School study published that linked the positive performance of companies on the stock market to their purpose. Yet most of the purpose-driven businesses and promotional efforts around the world have been largely driven by companies in the B2C industry.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

In spreading an untrustworthy statistic about the attention span of humanity, we’ve been smearing goldfish as well. That goldfish statistic just won’t die. The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. That’s a shorter attention span than a goldfish.