Effective Steps For Apologies During A PR Crisis
5W PR
DECEMBER 8, 2019
Anyone that has spent any time following the news would certainly know by now that apologies are fairly commonplace these days. Whether someone’s apologizing for an honest mistake of an action that they didn’t think through, or their emotions got the better of them during a stressful situation, there has been no shortage of apologies. But there have also been cases where the wrong type of ‘sorry’ has ended up turning a bad situation worse.
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