Mon.Sep 24, 2018

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What Your Degree in Public Relations Will- and Won’t- Teach You

Ronn Torossian

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. While it certainly isn’t for the faint hearted- competition for jobs is fierce, and pitching to clients can be a battleground- building a life in the PR world means no two days will ever be the same.

Publicity 309
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This month in bad PR pitches

Muck Rack

This month in bad PR pitches

Pitching 287
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Trending Sources

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Video: Heathrow boss on the value of public relations

Stephen Waddington

The CIPR has made a concerted effort to engage with business this year. Its latest campaign seeks out bosses directly. The CIPR has forged relationships with the Federation of Small Business and the Confederation of Business Industry in the past six months in a bid to assert the value of public relations. A new #PRpays campaign aims to highlight the strategic value of public relations to the business community.

Video 60
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How brands can cope in a post-retainer world

Agility PR Solutions

A Q&A with Dustin Hoyman, Director of Business Growth at Outdoor Adventure Marketing Relationships matter, but ROI matters more. This is the tough lesson that agencies are learning as brands challenge the traditional agency model. That’s why it’s important for agencies to refine their programs, based what clients want to see most: proof of leads.

Brand 114
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Columbia Gas forces crisis plan review after deadly gas explosions

Axia PR

3 critical factors to crisis communications. Mere days ago, in my hometown, a series of explosions and fires from natural gas leaks caused catastrophic damage, including fatalities, the destruction of homes, and the displacement of more than 8,000 families. At the epicenter of the devastation and mass evacuations of three Massachusetts towns stood Columbia Gas.

Crisis 54

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#MediaMonday – Marilyn Hawkes

HMA Public Relations

Today's #MediaMonday comes from Marilyn Hawkes, a prolific freelance writer in Arizona who’s been published in PHOENIX magazine, Arizona Highways, Jewish News and various Times Media […]. The post #MediaMonday – Marilyn Hawkes appeared first on HMA Public Relations.

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New report reveals the most relevant brands in consumers’ lives

Agility PR Solutions

New research from global consultancy Prophet reveals the rankings of the most relevant brands in consumers’ lives today. The firm’s fourth Prophet Brand Relevance Index is based on the firm’s own four principles of brand relevance. Apple maintained its standing as the most relevant brand for the fourth year in a row, while KitchenAid and Nike moved into […].

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In era of eroding trust, occupations we find most—and least—trustworthy

Agility PR Solutions

The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople. New research from pioneering next-generation real estate agency Purplebricks Group uncovers which professions are deemed the most […].

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Beyond Hurricane Florence, FEMA faces a PR crisis of its own 

Agility PR Solutions

The head of the Federal Emergency Management Agency (FEMA), Brock Long, is under investigation by the Department of Homeland Security and a congressional committee over the alleged misuse of government vehicles. While Hurricane Florence was tearing apart the Carolinas, the current leadership crisis is one storm the agency may not be prepared to weather.

Crisis 60
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Journalists on the move – Week of September 24

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Financial Times: promotes Alistair Gray (@nyalistair) to U.S. Consumer Correspondent. Globe and Mail: hires David Milstead (@davidmilstead) as a Business Reporter. New York Times: hires Christina Goldbaum (@cegoldbaum) […].