Cision

AUGUST 8, 2016

Over the years, I have found that a big part of being prepared for the future is understanding the past. Today, as I embark on an exciting new chapter and challenge, I can’t help but reflect back on 25 years of twists and turns in the road that brought me here. When I began my career in 1990, the world was still eight years away from its first Google search, the term “iPhone” was more than a decade away from working its way into the vernacular and tweeting was for the birds.

Mobile 170

Mobile Analytics Technology Google 170

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? This is a good question. One you should aim to think through within your crisis preparedness. So what’s the answer? The truth is that, while you may have more than one “home base” today depending on your organization and its stakeholders’ preferred means of interacting wit

Crisis Communications 136

Crisis Communications Corporate Crisis Real Estate 136

PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. Between a divisive election cycle, world events and the rise of augmented and virtual reality in several forms – most notably Pokemon Go – for communicators, there has been no shortage of topics to discuss. PRSA has been very busy rolling out new services to provide value to our members – and updating the technology infrastructure to let us do even more.

Conference 84

Conference Leadership Meeting Internal 84

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement.

Analytics 0

Analytics Google Data-Driven PR Training 0

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

MaccaPR

AUGUST 8, 2016

For many people, August 8 will be just another Monday. But for me, the 8th of August is the one day a year where it’s (mostly) appropriate to share my utter love of all things cat: International Cat Day. You’re probably wondering what cats have to do with my agency life at Maccabee Public Relations and our field of marketing communications. My answer is, a lot actually.

Agency 74

Agency Marketing Viral Internal 74

Waxing UnLyrical

AUGUST 8, 2016

You know how some people are constantly complaining, to the point you really don’t want to be around them? And just as you prepare to slink off into the distance, you come across someone who’s just so full of life, enthusiasm and SMARTS you stop and say, “Whoa. I want to know more about this dude!” That’s Greg Rokisky. I can’t remember where/when we first interacted… it’s been a while!

Course 52

Course Local Creativity LinkedIn 52

Katie Paine's Measurement Blog

AUGUST 8, 2016

(Please note: This piece originally appeared as a free article in the early August 2016 edition of The Measurement Advisor newsletter.) ust as video never really “killed the radio star,” social and digital media has not supplanted in-person events in the marketing mix. It’s human nature to want to connect in-person with favorite brands, celebrities, and artistic/like-minded […].

How To 40

How To Radio Measurement Video 40

ReimaginePR

AUGUST 8, 2016

Once upon a time isn’t just for fairy tales. If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Nothing is quite as powerful for getting a crowd of investors on board than a persuasive story. Not only do humans love stories, they crave stories. And, at the end of the day, you’re one human communicating with another human.

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Storytelling How To Video Resources 146

Katie Paine's Measurement Blog

AUGUST 8, 2016

(Please note: This piece originally appeared as a free article in the early August 2016 edition of The Measurement Advisor newsletter.) The two August issues of The Measurement Advisor provide all the tools and techniques you need to measure any event. From the Desk of Katie Paine | The Paine of Measurement Summer is definitely event […].

Measurement 40

Measurement How To Tools 40

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Communications

Communications Conversations

AUGUST 8, 2016

A story in the Minneapolis Star Tribune over the weekend highlighted for me a trend I’ve been thinking a lot about lately: The chasm between senior leaders and employees has never been wider–thanks (in a larger way than you might think) to social media. The Strib story was about a incoming freshman at Concordia University here in Minneapolis and how she received a letter from the dean of diversity, Cheryl Chatman, inviting her to a diversity session in Aug.

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Employee Social Media Viral Media 0

Norton's Notes

AUGUST 8, 2016

I am calling on all Harrogate residents and animal lovers alike to save Peter our local celebrity peacock from #Pexit to Scotland. Peter has lived on my housing estate of Bilton for more than 10 years after breaking out of a private estate because he didn’t like it. He is his own man! He sleeps in trees and on local flat roofs to stay away from foxes and dogs and, although he has been single a while, he is still a great guy to have around the estate.

Local 28

Local Groups Facebook Social Media 28

Ronn Torossian

AUGUST 8, 2016

Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.

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Technology Company Video Blogging 207

David PR Group

AUGUST 8, 2016

Despite incredible advances in technology, the development of messaging during a crisis still feels like it is done on the fly. We look at our key audiences (such as customers, employees or the general public) and then try to put ourselves in their shoes. What do they want to hear from our company during this crisis? What do we surmise they are thinking about us?

Analysis 43

Analysis Social Media Crisis Media 43

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Ronn Torossian

AUGUST 8, 2016

Technology impacts every area of our lives, especially in communication. Naturally, this also affects public relations – primarily because agents must change how they relate to the public, based on how the public relates to each other, and the media. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.

Technology 150

Technology Company Video Blogging 150

Cision

AUGUST 8, 2016

“(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on what’s going on, and I switched to Facebook in the middle of all of this. And on Facebook, this whole event that had consumed my Twitter feed didn’t exist.” – Professor Zeynep Tufekci , University of North Carolina-Chapel Hill, on the Freakonomics podcast entitled “ Is the Internet Being Ruined?

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Instagram LinkedIn Advertising Advertising 166