Mon.Mar 15, 2021

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CSR Public Relations That Helps

Ronn Torossian

Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who were either furloughed or laid off from their jobs. What also arose from the pandemic was a heightened consciousness largely brought about by some major events and leading to movements like increased diversity and […].

Publicity 195
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Webinar Rewind: How to Integrate Paid, Owned and Earned (Without Losing Your Mind)

Cision

Get more out of your earned media efforts.

How To 368
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New Muck Rack survey: The State of Journalism 2021

Muck Rack

New Muck Rack survey: The State of Journalism 2021

Survey 216
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Getting the Most Out of Instagram

5W PR

With a billion global users, including 140 million in the U.S. alone, what isn’t there for marketers to like about Instagram? That data just released this February by Statista only covers up to June 2018 and must be even higher today. Besides its reach, Instagram is a favorite for influencers. It’s also cost-effective and brands pay as little as 20 cents per click.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#MediaMonday Update – Fernanda Santos

HMA Public Relations

We profiled Fernanda Santos in June 2016, then with the New York Times. A lot has changed for Fernanda over the past several years. She shared an update on her Facebook page recently and gave us permission to share it here as well. Fernanda – what’s new? I’ve been named a contributing columnist for Washington […].

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Client Announcements

Konnect Agency

Food & Beverage. Maui Nui Venison. Maui Nui Venison , the company that offers wild Hawaiian venison via subscription, is honored to appear on Alinea’s reopening menu as the acclaimed restaurant welcomes guests for the first time since March 2020. Project 7. Project 7 has unveiled two new candies as part of their low-sugar line: Sour Gummy Worms and Sour Apple Rings – available now on Amazon and the Project 7 website.

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8 Factors to Consider When Hiring a Press Release Service

PR Fuel

A press release is a short and engaging news story that is sent to the media. It aims to capture the interest of a journalist, publication, or distribution channel, in the hopes that they will write or talk about it. That way, the news contained in the press release gets as much coverage as possible. This can be a hugely powerful and effective form of marketing for individuals and businesses.

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Tips for Negotiating with Talent in 2021

Konnect Agency

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Depending on the brand and campaign goals, influencer partnerships can amplify awareness for a variety of initiatives spanning new product launches, location- and retailer-specific availability, generation of new content, increased followership, seeding programs to increase brand and product awareness and more.

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Why You Need to Write About Readers and Their Needs

PRSay

Learn more about scientific approaches for writing messages that readers want to read. Join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting April 5. You’ll leave with tips, tricks and techniques for writing messages that draw readers in and move them to act. Save $100 with coupon code PRSA21! APRs: Earn 4 accreditation renewal credits.

Writing 187
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Key to Media Success for Hard-to-Crack Clients

Konnect Agency

As public relations professionals, we sometimes know the sinking feeling of sending out countless pitches and getting no responses. You have carefully crafted a media list, identified top media targets, dotted your I’s, and crossed your T’s. With a witty hook, a captivating story angle, and a solid brand – why the radio silence? There are many components to the perfect outreach strategy , and understanding them all can help you secure A-list placements that will ‘wow̵

Media 52
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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

A fast paced event with four inspiring speakers and a lively audience. The inaugural lockdown conference was educational and a hell of a lot of fun. Here’s what’s next. It started as these things often do as a discussion on social media. What could we do to better support each other during the latest lockdown? The result was a learning and development event with a difference.

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New to HubSpot? Here's How to Set Up Your Portal for Success

PR 20/20

When was the last time you tried something new? A new dish at your favorite restaurant. A new show in your Netflix queue. A new instructor for your daily Peloton ride. For many of us, the answer is likely “it’s been a while.” And understandably so—as humans, we are hardwired to gravitate towards routine. Especially in the current climate of our world.

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