Mon.Oct 02, 2017

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The Walking Dead at 100

Ronn Torossian

The Walking Dead started as a long-running comic book. More grisly and darker than the capes and tights crowd, but fans still loved it. As more issues came out, more and more people jumped on the bandwagon, turning The Walking Dead into one of the biggest “mature” comics ever, right up there with Y The Last Man and The Sandman. Then, after years, The Walking Dead made its TV debut on AMC network.

Blogging 239
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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

Hispanic Heritage Month brings awareness the importance of targeting the Hispanic population with relevant content in the language and application that maximizes reach. While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English.

Community 225
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How to Use Data to Tell Stories and Attribute PR Value

PRSay

This post is brought to you by Cision , a proud sponsor of PRSA. Nick Bell will be presenting a professional development session on Oct. 10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. Why? Because the more people that trust your brand, the more often they will choose you over competitors.

Data 138
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Development Report Q3 2017

Presspage

Newsroom. The main element of our platform is of course the newsroom. To support our current and new customers better, the following updates have been made: New Countries added: Mexico and Argentina (Spanish) are now available in the Language/Country selection in the Manager. Mail campaign composer: Summary and subtitle are now automatically taken over from a selected release in the Email campaign composer.

Report 68
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 Mistakes You Must Never Make When Marketing To Hispanics: The Rico Vallejos Interview

MaccaPR

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. A keynote speaker at the recent 21 st annual Multicultural Marketing Conference in Minneapolis, the Argentinian-born Rico sat down with the MaccaPR blog to reveal his suggestions for what to do – and, go

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#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

PR 20/20

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service. Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? An all-encompassing customer experience—and the platform to make it happen—was the vision presented at this year’s INBOUND marketing conference by HubSpot.

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#MediaMonday – Dave Strader

HMA Public Relations

Today's #MediaMonday is dedicated to former Arizona Coyotes broadcaster Dave Strader, who passed away yesterday at the age of 62. [Click below for more]. The post #MediaMonday – Dave Strader appeared first on HMA Public Relations.

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PR for Establishing Your Addiction Specialist Practice

Mora Communications

As numerous physicians have discovered, obtaining your degree and establishing a practice is not enough to drive new patients to your door and develop a successful thriving practice. For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone.

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Quantifying a Company’s International Mentality

The Hoffman Agency

By Lou Hoffman , CEO, The Hoffman Agency. If it weren’t for our international offices, the business of communications wouldn’t be nearly as interesting. After 100-plus trips overseas since 1994, my senses still go on red alert when I’m boarding that United flight at SFO headed to Asia or Europe (no jokes about correlating the “red alert” to how United treats customers).

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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{PR}edict: Predictive Analytics and the Future of PR, Part 5

Shift Communications

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. Part 4: Where Predictive Analytics for PR Goes Wrong. Now that we’ve surveyed the domain of predictive analytics for PR, it seems appropriate that we spend some time making predictions about predictions.

Analytics 112