Thu.Jan 21, 2021

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From Chinese to English: 7 Interlingual Communication Tips for Writing a Press Release | Business Wire Blog

Business Wire

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution. With English being the lingua franca of the business world, press releases that originate from the Asia Pacific region are often written in English by native Chinese speakers.

Writing 195
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Setting up your communications team for success using goals and metrics aligned with business impact

Onclusive

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter.

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UK Media Moves including the Evening Standard, The Telegraph, New Statesman Media Group and more

Cision

Lucy Denyer is appointed Associate Editor on The Telegraph Magazine; New Statesman Media Group to launch new title Capital Monitor; new Editor and Deputy Editor for Homes and Property at Evening Standard.

Groups 227
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3 helpful tips for becoming a quality spokesperson

Agility PR Solutions

As any business owner understands, talking to the media is a part of the job. There is a huge difference between just speaking to reporters and being able to effectively make your point in a manner that helps to build ongoing relationships, create positive news and coverage, and becoming someone that the reporter wants to […]. The post 3 helpful tips for becoming a quality spokesperson appeared first on Agility PR Solutions.

Report 164
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Inauguration 2021: A Look at Key Themes and Coverage

Cision

As a follow up to our State of the Election series, Cision analyzed media coverage from Inauguration Day 2021. Get the findings and takeaways.

Media 156

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Get Your Daily Dose of News From These 10 Trusted Health & Wellness Sites

Cision

Each month we highlight a select number of news sites under a timely category. Here are some of our favorites for health and wellness.

Blogging 156
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Brand loyalty drivers shift as consumers trade cost & quality for safety & personalization

Agility PR Solutions

As we have reported, consumer behavior and opinions have undergone significant shifts in the COVID age. In response, a majority of brands are rethinking superior customer experience and accelerating their technology development and deployment plans to meet the needs of the evolving consumer, reveals a new study from SAS. The new report, Experience 2030 Pulse […].

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Content Gap Analysis – A Voyage of Discovery

5W PR

As much as a genius as physicist Isaac Newton was, he couldn’t have been farther off the mark had he been talking about web searches today when he said, “No great discovery was made without a bold guess.”. Brands depend on consumers finding them easily and successfully without having to guess. Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery.

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These PR professors are using Muck Rack in the virtual classroom — Here’s why (and how you can get involved)

Muck Rack

These PR professors are using Muck Rack in the virtual classroom — Here’s why (and how you can get involved)

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What is Paid Search Marketing?

HMA Public Relations

Every Google search is an opportunity for a business or service to get noticed, thanks to paid search marketing. According to Higher Visibility, paid search results gain 150% as many conversions from clicks as organic search results. But what exactly is paid search and how does it work? When you search something on Google, you […].

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Job Hunting Tips for Finding Work in a New City

Culpwrit

If you’re a recent graduate or young professional who recently entered the workforce, your job search may and should include some of the biggest cities throughout the country. Luckily, even during the pandemic, there are PR opportunities from coast to coast and many are starting out virtually, which gives you time to test the waters […].

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Virtual Trade Booths: 5 Insights from an Early Adopter

Bianchi Biz Blog

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events.

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Meet the Team: Abbey Gray!

Prohibition

For our first Meet the Team feature of 2021, get to know all about Abbey, our loveable, resident star-baker, Senior Account Executive! Get to know more about her below… How long have you been at Prohibition? I’ve been at Prohibition for exactly two years and nine months! What do you love most about your job? It has to be the people I work with.

Meeting 62
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Let Influencer Marketing Drive Your Consumers Down the Sales Funnel

Konnect Agency

If this last year taught us anything, it is that no amount of planning or budgeting can account for the unprecedented. As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic.

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How to use GIFs on social media: an ultimate guide

Awario

How do you find, create, and use GIFs on social media? Why are GIFs so popular online? One reason GIFs are so popular is because of the manifold ways they can be deployed. We use them to add meaning to something written or as “reaction GIFs”, to express physical or emotional responses to something that has been posted, for example when words just won’t do, or to quickly express the right tone.