Sat.Jun 04, 2022

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Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey

Sword and the Script

It seemed like any ordinary day in August of 2002. I rode the WMATA bus down Wisconsin Avenue. It was still early morning, but the August heat of Washington, DC, was already on high. It was a nascent consulting firm I had joined just four months earlier as the second or third employee (I can’t remember which). My previous employer had sold a mid-sized PR firm, her husband had started this business, and recruited me to join.

Survey 78
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Selling Social Issues

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids' sports team success. So, why did Walmart’s new frozen dairy flavor created to celebrate Black Americans’ emancipation leave a bad taste in so many people’s mouths?

Film 65