ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper. PR and marketing are perceived very differently, especially in a corporate environment.
Cision
FEBRUARY 1, 2021
Hur arbetar Svenska Spel med hållbarhet för att motverka spelmissbruk och vilken roll spelar det svenska föreningslivet i kommunikationen? Vi tog kontakt med Lotta Örtnäs, presschef på Svenska Spel.
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Business Wire
FEBRUARY 1, 2021
In our recent webinar geared towards biotech and healthcare companies, Business Wire and Onclusive partnered to analyze distributed news releases and identified best practices for increasing news reach and impact. Here, we share a summary of our discussion.
Cision
FEBRUARY 1, 2021
Need press release inspiration? Find out which press releases impressed our distribution experts the most in January and why.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
FEBRUARY 1, 2021
When American humorist and the author referenced the internet and wrote, ”….transforming society and shaping the future through chat,” he was way ahead of most CTOs. Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
FEBRUARY 1, 2021
The annual London Press Club Debate will be on Trust and the Media. Chair Anne McElvoy will be joined by Jamie Angus, Alison Phillips, Polly Curtis and Kim Sengupta.
Agility PR Solutions
FEBRUARY 1, 2021
Teams across the world were affected by the COVID-19 pandemic and marketing teams were no exception. As we enter 2021, it’s more crucial than ever that businesses pivot their communications strategies to survive and grow in these continued chaotic times. With so many organizations being forced to work remotely, monitoring metrics and gaining insights using […].
Prowly
FEBRUARY 1, 2021
The world of entertainment is a fast-changing environment, which means getting your news out there can be incredibly challenging. Having the right entertainment journalists on your media list is essential in helping you to secure the best coverage possible. Creating the most in-depth media list of entertainment reporters can be the difference between the success […].
Culpwrit
FEBRUARY 1, 2021
An interview with Kimberley & David Rudd by Fredericka Davis By Fredericka Davis Our conversation on diversity, equity and inclusion was held in the midst of a pandemic and during the ongoing U.S. Presidential election. Although the focus of our conversation was to gain the perspective of the featured executives viewpoint on Diversity, Equity and […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Awario
FEBRUARY 1, 2021
As the second most popular social media, Instagram helps users run their business, get leads, and increase their customers on the platform. You may remember that once Instagram was a place to share personal photos, talking to family and friends, and meeting new people. However, nowadays things have changed! Today, many people run and manage their business, earn money through selling products or services, become popular, run challenges, and more on Instagram.
Ishmael's Corner
FEBRUARY 1, 2021
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops,more.
HMA Public Relations
FEBRUARY 1, 2021
Today’s #MediaMonday comes from Lance Hartzler, the sports editor at the Arizona Daily Sun. While he was at NAU, Lance interned with the Arizona Daily Sun where he began reporting on local sports. Since then, he has been hired on fulltime and has recently been promoted to sports editor. Lance, time to share: I just passed my […].
Agility PR Solutions
FEBRUARY 1, 2021
Consumer reviews can be the authentic touch a brand needs to credibly engage customers and prospects—or it seems like, with just a few disgruntled users, they can be the rock that drags the whole brand down. New research from customer product ratings and reviews generator PowerReviews explores how brands can go about cultivating consumer advocacy for […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Onclusive
FEBRUARY 1, 2021
This webinar will focus on how to build a strong relationship between your PR agency and your brand. We will discuss examples of relationships that worked as well as ones that did not, while highlighting best practices. In this session our panelists will provide guidance on setting goals, communicating strategies and providing constructive feedback in order to foster a productive agency/brand relationship.
Agility PR Solutions
FEBRUARY 1, 2021
Content requests vary from organization to organization, but they all seem to have one thing in common: stakeholders always need projects done yesterday. The push for unrealistic deadlines can damage morale across the marketing and creative team. However, there are some techniques marketing leaders can employ to put some structure and process in place that […].
Muck Rack
FEBRUARY 1, 2021
How to do more with less when it comes to your PR budget
Agility PR Solutions
FEBRUARY 1, 2021
Almost two-thirds (64 percent) of small businesses in the U.S. admitted to conducting email marketing without marketing software or a CRM in 2021, according to a new survey report from creative firm hiring guide Visual Objects. Without CRMs such as HubSpot or Salesforce, small businesses must handle email marketing manually. Digital marketing experts like Tina Fleming, brand […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Stalwart Blog
FEBRUARY 1, 2021
The online trading app Robinhood got in the middle of the biggest PR crisis since Occupy Wall Street. While I think they’re going to get through it just fine because of the number of people who are now using their platform, I don’t think they did as best as they could have done to thwart the Crisis PR matter if they had just thought about all of the scenarios they may encounter as they were building up their business.
PR Fuel
FEBRUARY 1, 2021
Want to write a press release that secures readers’ attention? A study published in 2019 suggests that people’s attention span is becoming shorter. Excess device usage, apps, and media can make it difficult to maintain a user’s attention. If you want readers to absorb the important info you wish to convey in a press release, it must fit into a narrow window.
Konnect Agency
FEBRUARY 1, 2021
2020 threw curveballs for everyone. As marketers, we were forced to re-evaluate everything we knew about building a brand. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Consumers who now were spending double the time online consuming media compared to pre-COVID.
Flatiron Communications
FEBRUARY 1, 2021
Media Manipulation or Good PR Strategy? Journalists bristle at the notion of being manipulated by PR people as if they’re some cog in a company’s marketing communications program. Some of their biggest gripes include the PR person’s request to see a reporter’s questions in advance or review his/her story copy prior to publication. More often than not, it’s the PR person’s simple presence during, or “management” of the interview itself that raises eyebrows.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Hoffman Agency
FEBRUARY 1, 2021
“I want to be in WIRED. How do I get into WIRED?”. By Chris Owen, Director, Hoffman Europe. As a PR pro, if I had £1,000 for every time a prospect or client said, “ We’d like to get into WIRED / The Economist / the FT, ” then I’d genuinely have no mortgage. I might even have some savings. It’s not to say that PR agencies can’t get clients into top-tier publications — far from it — it’s just that it’s bloody hard and requires planning, digging for the right stories, and bringing all the elements
5W PR
FEBRUARY 1, 2021
The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. The downside of the previous year is that many B2B companies are still recovering from everything that recently happened, which means implementing cutting-edge PR strategies is a key requirement for businesses to move forward and grow.
Stephen Waddington
FEBRUARY 1, 2021
Our emotional response to safety, food, sex and self-actualisation will always trump rational thinking. Don’t be a dick. The Chimp Paradox by Consultant Psychiatrist Steve Peters describes the conflict between our chimp brain and our rational brain. The chimp brain steps forward with an emotional response in any situation where safety, food, sex and self-actualisation are concerned.
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