Konnect Agency

APRIL 17, 2025

At Konnect Agency, weve concepted and launched our fair share of standout PR campaigns. And if theres one thing we know for sure, its that the strongest campaigns dont just start with a spark of inspiration, they start with a strategic foundation. Whether youre introducing a new brand to the world, elevating an existing one, or driving fresh consumer engagement, the process always comes back to five core principles.

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Consumer Agency Creativity International 52

Steve Barrett on PR

APRIL 17, 2025

Its a perennial topic that regularly raises its head in newsrooms and among PR teams throughout the country.

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Blogging 78

Konnect Agency

APRIL 17, 2025

What do you get when you mix creamy cottage cheese with a colorful mini waffle maker? A Back-to-School campaign that hits all the right notes. Last year, our Breakstone s team at Konnect Agency teamed up with our friends at DASH (yes, the ones with the ridiculously cute kitchen gadgets) to create a collaborative campaign that was as strategic as it was scroll-stopping.

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Marketing Energy Storytelling Brand 52

Prohibition

APRIL 17, 2025

In a world of short attention spans and endless scrolling, something unexpected is happening, and its changing how we think about brand loyalty. The biggest wins in PR arent coming from global ad campaigns or perfectly polished influencers. Theyre coming from niche, tight knit communities – the kind that live and breathe a brand, not just wear it.

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Branding Brand Community Storytelling 62

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

HMA Public Relations

APRIL 17, 2025

Just like a solid business plan, your communications plan is key to long-term success. Discover how a strategic approach to communications can drive real results in this blog post from Abbie Fink and download HMA's guide to crafting a winning strategy.

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Communications Agency Blogging Strategy 54

Buzzstream

APRIL 17, 2025

One year ago, Google and Yahoo announced new email rules to combat spam. Starting May 5, 2025, Microsoft joins them with a new announcement. Microsoft will start enforcing new authentication rules and requirements for high-volume senders emailing to recipients using Microsoft consumer services, aka @outlook.com, @hotmail.com, and @live.com addresses.

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Google Consumer Meeting Comparison 118

PRSay

APRIL 17, 2025

April is Accreditation Month at PRSA. Its a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org. When I first heard of the Accreditation in Public Relations (APR) process, I was working on my masters degree at San Diego State University. Our professors especially Dr.

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Public Affairs Crisis Communications Ethics Government 88

OnePitch

APRIL 17, 2025

At OnePitch, we believe that the key to successful media outreach starts with understanding journaliststheir beats, preferences, and what truly makes a pitch stand out. Thats why we created Pitch Palooza , an exclusive opportunity for our Pitch Posse community to receive live, unfiltered feedback from top-tier journalists. Each session, a featured journalist takes the stage to review real pitches from our members, offering direct insights into what works, what doesnt, and how to break through th

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Pitching Community Media How To 69

Mark My Words

APRIL 17, 2025

The Sun The first episode aired on April 8 with an interview of the founder of Bumble , Whitney Wolfe Herd. Critics widely panned the first listen saying it offered “no substance” despite it reaching top 19 of Spotify. Dissecting the podcast, royal expert Mark Borkowski said it’s an attempt to hold on to the spotlight. Slamming the Duchess he said she is copying Trump in a bid to stay relevant.

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Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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