Fri.Feb 07, 2025

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The Changing Landscape of Media Relations in 2025: Adapting to the Digital Age

Ronn Torossian

Learn how media relations is evolving in 2025 with AI tools, social media platforms and personalized outreach replacing traditional PR strategies and press releases. The post The Changing Landscape of Media Relations in 2025: Adapting to the Digital Age appeared first on.

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TikTok’s Role in Modern PR: Creating Viral Content That Builds Brand Value

5W PR

The social media landscape has fundamentally shifted how brands connect with their audiences, and TikTok stands at the forefront of this change. With over 1 billion monthly active users and an average engagement rate of 17.5% – far surpassing Instagram’s 3.8% – TikTok has proven itself as a powerhouse for reaching and resonating with audiences.

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OpenAI’s Quiet Power Play: How Strategic Silence Countered DeepSeek’s Hype

Agility PR Solutions

In the world of artificial intelligence, OpenAI’s dominance seemed unshakeable, with ChatGPT as a well-established household name. That is, until DeepSeek burst onto the scene. Within days, this free and open-source competitor generated massive excitement across social media, tech forums, and mainstream outlets. Many might have expected OpenAI to respond with public statements or capability […] The post OpenAIs Quiet Power Play: How Strategic Silence Countered DeepSeeks Hype first ap

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Seriality (Context Matters)

Doctor Spin

Seriality is a key concept for understanding groups. Seriality explains why some publics remain passive and fragmented while others suddenly unite and click into place. Its a matter of context. Here we go: Seriality: Context Matters Seriality is a concept that emerges from identity- and social theory, particularly in the works of philosophers like Jean-Paul Sartre and Iris Marion Young.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Top 10 Social Media Trends Shaping 2025

Prohibition

It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news. From the rise of AI-powered content to the growing importance of niche communities, here we explore the rising trends that are reshaping how brands connect with their audiences.