Wed.Mar 04, 2020

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The Social Media Influencers you Love to Hate

Cision

Influence is more than influencers, but influencers are still a big part of brands' strategies. We unpack this relationship in Cision's first comic, done in partnership with our own Erik Reichenbach.

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How PR can fight misinformation about the coronavirus outbreak

Agility PR Solutions

On December 31, all eyes turned to Wuhan, China where the first case of a new Coronavirus was officially reported. One month later, the virus had seemingly spread to 18 countries where people began showing signs of infection, giving cause for the World Health Organization (WHO) to officially declare a Public Health Emergency of International […].

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A real day in the life of a female entrepreneur

PR in High Definition

In the run up to International Women’s Day, it was only too fitting that a few of us Fireflies attended an event hosted by Women of Wearables , a leading global organisation supporting women and diversity, to find out what it’s really like being a woman starting her own tech business. Four formidable female founders, all in the health- and wellbeing-tech space, took part in a very honest and open panel discussion to share their personal experiences: Kim from @Clementineappuk.

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Beverly Hills Boss—how PR pros benefit from learning on the job

Agility PR Solutions

The following is an excerpt from the new PR-industry book by NRPR Group owner and founder Nicole Rodrigues, “Beverly Hills Boss.” Get more information about the book here. Although they see me as an entrepreneur today, people don’t often realize that I spent 14-plus years working for other people at other companies before starting my […]. The post Beverly Hills Boss—how PR pros benefit from learning on the job appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Media Moves at Los Angeles Times & Quartz, Texas Monthly Hires Features Editor

Cision

Kia Bindrim promoted at Quartz, Chris Stone joins the LA Times, and more.

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Spring Clean Your Inbox – Tips and Tricks For Publicists and Non-Publicists Alike

Konnect Agency

There’s a reason why heavy cleaning is unique to the springtime, and not just to our closets and pantries. People across the country bring out their inner Marie Kondo to declutter and get back a sense of balance to their lives and, ultimately, their minds. As PR professionals at a public relations agency and wizards in various industries across the board, a clean inbox can provide a sense of comfort not felt in other situations.

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4 strategic ways companies keep their media relationships positive

Agility PR Solutions

We’ve all heard the adage, “There’s no such thing as bad publicity.” The thesis behind this statement is that if the media or public are talking about your business, they’re helping to raise your profile simply by mentioning you, regardless of the context. While there may be a bit of truth behind this concept, the […]. The post 4 strategic ways companies keep their media relationships positive appeared first on Agility PR Solutions.

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How your content’s half-life should (drastically) impact your social media strategy in 2020

Communications Conversations

Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to reach 50% of its total lifetime engagement). Twitter: 20 mins. Facebook: 5 hrs.

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

The growing wealth gap among citizens is a major public policy concern for the United States. Income inequality has very real consequences for the people at the lower end of the gap, but it doesn’t stop there. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Income inequality refers to the disparity in the distribution of wealth and income between different groups of people.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Customer Experience and the Cisco Racetrack

Inbound PR

Would you say customer experience (CX) is one of the key corporate buzzwords in the last few years? I'd definitely say so. Alongside digital transformation , it's probably the biggest concern for a lot of companies. Why is that? Well, because the customer really has become king. Consumers have never been so empowered as they are before - they have the internet at their fingertips, they make buying decisions on their own through their research and with the help of peer recommendations, they are v

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How to handle a crisis when the crisis isn’t yours

HMA Public Relations

What happens when your strategic plan doesn’t go according to plan? The COVID-19, or coronavirus, is a crisis that can affect any business. Read more about what you can do in times of public health crisis such as the #CoronavirusCrisis. The post How to handle a crisis when the crisis isn’t yours appeared first on HMA Public Relations.

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PRSA NY spotlights powerful PR women to follow

Muck Rack

PRSA NY spotlights powerful PR women to follow

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Magenta Nation: Healthcare and Climate Change

Scott Public Relations

There has never been a brighter spotlight on the subject of climate change, and the threat it poses to the world. Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change’s impact on our health is a looming specter that is already taking its toll.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.