Tue.Mar 29, 2022

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Marketing Mess to Brand Success with Scott Miller | On Top of PR podcast

Axia PR

Scott Miller discusses how to learn from your communication mistakes to develop brand success. If you’re enjoying the vodcast, would you please share it with others and leave us a review ? Guest: Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market.

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How to Pitch a Story? Journalists Answer

Prowly

The times we live in create an impression that you’re able to reach nearly everyone on planet Earth without leaving your home. While that’s true in most cases, contacting specific people can be an issue, even if we live in a digital age. Hollywood movies and various television shows shaped the perception we have of […]. The post How to Pitch a Story?

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Besides the support you can request from your marketing colleagues, there are many solutions and tools available on the market.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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S&T Live Recap: Tapping Into Your Childhood Creativity to Find Your Muse Today

PRSay

“We all have a muse,” said Monique Farmer, APR. “But as PR and communications people, we often find ourselves putting out fires and working on the challenges du jour.” Just as we did when children, as professionals, “we have to give ourselves permission to be creative and to hear that muse.”. Farmer, a frequent contributor to Strategies & Tactics , spoke to PRSA Editor-in-Chief John Elsasser on March 24 for the latest episode of “Strategies & Tactics Live.

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Professional Development: An Investment in Yourself

Solo PR Pro

How much do you value your business? Do you perform regular maintenance so that it does not break down? Do you want it to keep delivering for the next 5, 10 or even 20 years? For you to get the most life out of your business, you must ensure that all the parts stay in tip-top shape, and for Solo PR Pros, that means investing in your professional development.

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The Next Chapter for PPR…

Prohibition

It has been one busy month for us here at PPR! We have officially now moved into our new offices making the big jump from Chapel Allerton to Leeds city centre and quite frankly, we could not be more excited. After nearly eight years in our Chapel Allerton home, it was a bittersweet farewell – but we couldn’t be happier about our new city centre location and for our next chapter… Whilst our office has been a bit chaotic with packing crates over the past couple of weeks, the team

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#TipForTuesday – Taking off the PR Hat

HMA Public Relations

As PR pros, it can be difficult to take off the "PR hat" when attending events. Learn how with Alison Bailin in today's #TipForTuesday post.

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Oscars Debacle: Spare a thought for the publicists

Mark My Words

Almost the first voice in Will Smith’s ear after slapping Oscars host Chris Rock for making fun of his wife, Jada, was his publicist. If we assume this wasn’t an elaborate stunt, this week the world may be wondering more than usual what on earth a publicist can do to influence a situation like that, and what Chris Rock and the Academy’s representatives will respectively be advising their charges.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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15 CX Action Items B2B Companies “Must Do” According to McKinsey Research

Sword and the Script

The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave. “B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. The consulting firm surveyed 3,360 B2B decision-makers in 12 markets including the U.S. and U.K. and found that customers and clients are more willing to change suppliers than ever “to gain exceptional omnichannel experiences.”.

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Prince William faces struggle to reinvent monarchy, say royal experts

Mark My Words

The Guardian Prince William faces a struggle to reinvent the monarchy as a progressive force, royal experts have warned, after he made it clear there would be a change of strategy following his controversial trip to the Caribbean. The future king has said he intends to break with tradition in his reign and become a “unifying force”, with a slimmed-down royal household and a more “reactionary and agile” approach to communications that would depart from the “never complain, never explain” policy a