Mon.Jul 22, 2019

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.

Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy.

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter.

How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Study: Effective influencer marketing requires authenticity

PR Daily

As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights. Americans now spend an average of 11 hours a day —that’s nearly half of every single day—consuming some form of media.

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More Trending

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

Congratulations to this year’s honorees. Earning coverage for your clients or organization is no simple feat. It takes innovation, talent, resilience and strategy. The work from PR Daily’s Media Relations Awards finalists checked all the boxes.

How to ensure your business has a strong brand identity

Agility PR Solutions

Creating a clear brand identity is nothing without the proper marketing and PR—if nobody knows that your business exists, how do you hope to make a profit?

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How to stay afloat in the age of employee activism

PR Daily

As workers increasingly are urged to be brand ambassadors, the company-endowed megaphone can start blaring adverse messages against leaders. Here’s how to mitigate any damage. Employee activism has been rising for some time now. At this point, there is no excuse for companies to be caught unaware.

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Ogilvy’s angry staff, 7-Eleven’s brush with serendipity, and the ‘Cats’ trailer gets clawed

PR Daily

Plus, SEO failures and how PR pros can do better, Miss Michigan’s forced abdication, and Ernest Hemingway’s 120 th birthday. Good morning, PR pros: Universal Pictures’ “Cats” film trailer has sparked some purrs but mostly yowls. Journalists and other viewers responded immediately with snark.

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New report explores driving B2B account-based marketing results

Agility PR Solutions

In today’s sophisticated comms world, marketing and sales are no longer just about leads and acquisition—industry pros are responsible for committing to customer engagement and ensuring a positive experience.

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Is earned media on the way out?

PR Daily

Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind. Earned media, long the mainstay of public relations, is rapidly dwindling in importance, changing the nature of public relations. Many PR leaders defend the value of earned media, but others argue PR must adapt to the inevitable.

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Brands and businesses still bungling CX, despite nearly $5 trillion investment

Agility PR Solutions

New research on the efficacy of global investment in digital transformation reveals yet more bad news in the customer experience arena—indicating a mounting crisis that is not only fueling customer exodus, but also bankrupting budgets.

Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview.

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Sensitive content is accidentally leaked from most enterprises at least once a quarter

Agility PR Solutions

Brands and businesses aren’t being careful enough with proprietary company news, valuable customer data and other sensitive content, according to new research from cloud-native content services platform (CSP) Nuxeo.

#MediaMonday – Julie Erfle

HMA Public Relations

For #MediaMonday, we are introducing Julie Erfle from Arizona Mirror. Learn more about her history with political activism. The post #MediaMonday – Julie Erfle appeared first on HMA Public Relations. Featured Media Monday #MediaMonday – Julie Erfle Arizona Mirror Julie Erfle

Sweden’s PR Disaster with A$AP Rocky

Doctor Spin

From a PR perspective, Sweden isn’t doing itself any favours right now. The famous American rapper A$AP Rocky and his entourage was harassed by two men in the streets of Stockholm. As was documented on video by the American rapper and his entourage via social media, they decided to fight back. Swedish authorities put A$AP Rocky in custody and due in part to the inherent slowness of Swedish bureaucracy, this relatively simple matter of a street brawl couldn’t be resolved swiftly.

…Sponsorship opportunities

Mark My Words

iNews. The England Men’s Cricket team could earn tens of millions of pounds from sponsorship, endorsements and corporate work. PR expert, Mark Borkowski, said: “We are talking £10million, £20 million individually. This is a massive pay day for these guys. It is now down to the sharpest and wisest minds who are in the management of these people to maintain their success.”.

Journalists on the move – Week of July 22

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Boston Globe: Larry Edelman (@GlobeNewsEd) has been appointed Business Columnist. Chicago Defender: the title has ceased its print edition and is now online only (@ChiDefender). Reuters: Stephen Eisenhammer […]. The post Journalists on the move – Week of July 22 appeared first on Agility PR Solutions. Media Moves

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Can You Hear Me Now? Hearing Loss and It’s Effects On Communication

Masters in Communications

There’s no denying the importance of the five human senses – touch, sight, hearing, smell, and taste. They are what allow us to interact with and experience the world around us.

And finally… The useless web

PR in High Definition

Not that we are deliberately trying to distract you from your work but stumbling across this new site… somehow… we also thought it was one to share. If you’ve trawled through your social feeds, devoured everything the Daily Mail side bar has to offer, but are still in need of some distraction, the useless web could be the best next internet pit stop for you. Contrary to its namesake, the useless web is useful if you’ve reached peak boredom levels and have a lot of time to kill.

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How to Make Your E-Commerce Business a Success

5W PR

The second decade of the twenty-first century will soon come to a close, and the e-commerce economy continues to grow in leaps and bounds. For entrepreneurs, this period has been an exciting time as the worlds of marketing and emerging technology have merged to create an entirely new marketplace- one unprecedented in its opportunity, intrigue, and global connections.

Tool of the month – Pun generator

PR in High Definition

Nothing sells a story like a pun, but sometimes you just can’t think of the right wordplay. Thankfully, a new linguistic intelligence service has come to the rescue with its portmanteau and rhyme generator to help your punspiration. Try putting two words into this site and see where you get. Need help thinking of wordplay when an escaped dog runs into a library? Maybe they’re lost in the barkives? Trying to find jokes when talking about serving fish dishes? Call the halibutler. You’re welcome.

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Papa John's UK Created a Pizza for Bees

Flack Me

Category: Flack Me Summary: The pizza is a stunt shining a light on a new honey-drizzled pizza and helping to raise awareness about the decline of the majestic pollinator

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