ImPRessions - Crenshaw Communications
JULY 22, 2019
The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment.
Deirdre Breakenridge
JULY 22, 2019
Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. There are approximately 6,000 tweets shared every second on Twitter. If you were to break the numbers down, there would be about 350,000 tweets sent per minute and approximately 500 million tweets per day.
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Ronn Torossian
JULY 22, 2019
We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. After all, a marketing campaign that underperforms — as with anything else — is not much use for a budget. […]. The post How to Make the Most Out of Marketing Analytics appeared first on.
Agility PR Solutions
JULY 22, 2019
When any business or individual makes an investment, they normally ask “what’s in it for me? What am I getting in return?” With public relations and communications, a common question for tech businesses is “how can it be measured, what’s the ROI?” In a competitive tech landscape, value for money and a sound ROI have […]. The post How a PR agency can demonstrate meaningful and measurable ROI appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
HMA Public Relations
JULY 22, 2019
For #MediaMonday, we are introducing Julie Erfle from Arizona Mirror. Learn more about her history with political activism. The post #MediaMonday – Julie Erfle appeared first on HMA Public Relations.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR in High Definition
JULY 22, 2019
The topic of fake news has been a mainstay in the media in recent years but, despite being coined at the same time, ‘deepfakes’ are only now beginning to gather interest. The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive.
Agility PR Solutions
JULY 22, 2019
Brands and businesses aren’t being careful enough with proprietary company news, valuable customer data and other sensitive content, according to new research from cloud-native content services platform (CSP) Nuxeo. Two-thirds (67 percent) of respondents said sensitive content is accidentally leaked externally at least once a quarter, while one in five (20 percent) said this happens […].
Mark My Words
JULY 22, 2019
iNews. The England Men’s Cricket team could earn tens of millions of pounds from sponsorship, endorsements and corporate work. PR expert, Mark Borkowski, said: “We are talking £10million, £20 million individually. This is a massive pay day for these guys. It is now down to the sharpest and wisest minds who are in the management of these people to maintain their success.”.
Agility PR Solutions
JULY 22, 2019
In today’s sophisticated comms world, marketing and sales are no longer just about leads and acquisition—industry pros are responsible for committing to customer engagement and ensuring a positive experience. With seven people on average now involved in the decision-making process when closing an enterprise-level deal, companies need a more thoughtful way to market holistically.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR in High Definition
JULY 22, 2019
Not that we are deliberately trying to distract you from your work but stumbling across this new site… somehow… we also thought it was one to share. If you’ve trawled through your social feeds, devoured everything the Daily Mail side bar has to offer, but are still in need of some distraction, the useless web could be the best next internet pit stop for you.
Agility PR Solutions
JULY 22, 2019
New research on the efficacy of global investment in digital transformation reveals yet more bad news in the customer experience arena—indicating a mounting crisis that is not only fueling customer exodus, but also bankrupting budgets. The new study from digital application firm Kony benchmarks business investments and customer experiences in four vertical industries—banking, retail, utilities, and […].
PR in High Definition
JULY 22, 2019
Nothing sells a story like a pun, but sometimes you just can’t think of the right wordplay. Thankfully, a new linguistic intelligence service has come to the rescue with its portmanteau and rhyme generator to help your punspiration. Try putting two words into this site and see where you get. Need help thinking of wordplay when an escaped dog runs into a library?
Agility PR Solutions
JULY 22, 2019
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Boston Globe: Larry Edelman (@GlobeNewsEd) has been appointed Business Columnist. Chicago Defender: the title has ceased its print edition and is now online only (@ChiDefender). Reuters: Stephen Eisenhammer […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Masters in Communications
JULY 22, 2019
There’s no denying the importance of the five human senses – touch, sight, hearing, smell, and taste. They are what allow us to interact with and experience the world around us. An Inability to Communicate More than any other sense, hearing is critical to our ability to communicate with each other. Certainly, touch and sight are useful in helping convey and interpret emotion – to see and feel what’s going on around us.
5W PR
JULY 22, 2019
The second decade of the twenty-first century will soon come to a close, and the e-commerce economy continues to grow in leaps and bounds. For entrepreneurs, this period has been an exciting time as the worlds of marketing and emerging technology have merged to create an entirely new marketplace- one unprecedented in its opportunity, intrigue, and global connections.
Inbound PR
JULY 22, 2019
Everyone is a project manager. Even if your job title or job description doesn't contain 'project management', you still manage projects in your professional and personal lives all the time. Think about it: planning your next trip or your wedding is very much a project so is the launch of a new product or a service or simply the process of planning and executing the next meeting you have to run.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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