Flack's Revenge

NOVEMBER 10, 2016

Cross-posted on Hack the Feed. Back in the day (“the day” being about 10 years ago), we had a simple message for PR clients who wanted to get in on the social media and blogging action. It was: “Go forth and blog too. Master the channels that are accessible to all.” Those who took the time to produce quality content, nurture social communities and post consistently saw their online influence grow.

Facebook 184

Facebook Web Social Media Engineering 184

The Proactive Report

NOVEMBER 10, 2016

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. MEDIA SOURCE. According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source.

Engineering 160

Engineering Google Banking Small Business 160

Shift Communications

NOVEMBER 10, 2016

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – are simultaneously transforming the industry, creating a prime market for innovation.

Healthcare 144

Healthcare How To Analytics Mobile 144

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. More brands are shifting to a mobile-first, newsfeed-like approach. Take Nissan, for example. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile.

Mobile 122

Mobile Employee Communications Retail 122

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

NOVEMBER 10, 2016

*This article was provided by TVEyes , a PRSA partner. Innovation is a constant at TVEyes, and unlike some of our competitors, we’re focused solely on advancing the state-of-the-art in broadcast search and monitoring. Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database an

Television 77

Television Sports Web Advertising 77

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing isn't shiny and new, but it is trendy. Five years ago, I moderated a brands and bloggers panel. Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. Influencer marketing sounds magical, and it can be, when you have a 3D strategic plan to make it work.

Marketing 65

Marketing Conference Advertising Advertising 65

Solo PR Pro

NOVEMBER 10, 2016

On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On November 9 2016, we weighed in with opinions and insight on the following topics of interest: What do you include in your personal year-end planning?

Leadership 52

Leadership Community Brand Branding 52

ImPRessions - Crenshaw Communications

NOVEMBER 10, 2016

Film and TV are two great places to find helpful and interesting takes on public relations and media. As far back as 1957’s “Sweet Smell of Success” starring Tony Curtis as a less than scrupulous PR man, there have been media depictions, good, bad and ugly, of the industry and its players. Every so often it’s important to see how PR and journalism are portrayed in popular media and what we can take away from these portrayals.

Film 236

Film Interviews Ethics Journalism 236

Stern + Associates

NOVEMBER 10, 2016

Awareness… is dead. Kaput. Extinct. No longer relevant. Toast. Finished. Let’s not shed a single tear for its passing. For far too long, communicators have touted “raising awareness” as the. The post Awareness is dead. How demand can reignite your communications strategy appeared first on Stern Strategy Group.

Strategy 59

Strategy Communications Groups Marketing 59

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

NOVEMBER 10, 2016

Ever taken a long and hard look at the content on your website? If visitors are bouncing and customers aren’t opening their wallets, you may have a problem. By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. A successful entrepreneur is one who knows how to use data insights to make better business decisions.

Data 292

Data Big Data Strategy How To 292

Stern + Associates

NOVEMBER 10, 2016

Awareness is dead. Kaput. Extinct. No longer relevant. Toast. Finished. Let’s not shed a single tear for its passing. For far too long, communicators have touted “raising awareness” as the. The post Awareness is dead. How demand can reignite your communications strategy appeared first on Stern Strategy Group.

Strategy 48

Strategy Communications Groups Marketing 48