Tue.Jan 07, 2020

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Five Essentials of Effective Earnings Releases: Lessons from the Experts

Business Wire

Every quarter, public companies around the world craft and distribute earnings releases. These releases are extremely valuable to both the issuing companies and their recipients as they have the power to impact not only one’s stock price, but an entire sector or even the entire market.

Company 278
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Four brands with a stand out Twitter presence

Prohibition

In the age of the tech giants, social media is thriving. People find communicating with one another around the world as easy as tapping your screen (quite literally). With this in mind, brands have found it essential to have an established online presence to retain their audience’s attention and stand out from the crowd. Greggs have established an online presence through their use of humour .

Twitter 62
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Reinventing the Press Release for a New Decade

Cision

Embracing change doesn’t have to mean abandoning everything that works in the past; it just means finding new and better ways to make those techniques work for you.

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Coke fights back against allegations of dishonest marketing

Agility PR Solutions

Did Coca Cola manipulate or mislead teens regarding the health benefits or consequences of consuming its products? That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

Marketing 117
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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UK Media Moves including Reach, COSMOPOLITAN, Fabulous, and more

Cision

COSMOPOLITAN announces beauty team changes, Ed Walker assumes new role at Reach PLC and Rachel Shields now has overall responsibility for the Fabulous brand at The Sun.

Media 120

More Trending

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Media Moves at The New York Times & Business Insider, WKRC in Cincinnati Hires a Sports Anchor

Cision

Liam Stack and Douglas Schorzman have new roles at The Times, Joseph Zeballos-Roig, Ben Winck, others join Business Insider, and more.

Sports 120
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New Year’s work resolutions—what tops the list for today’s professionals?

Agility PR Solutions

It’s a new year, and many have new personal—and professional—goals. A new Korn Ferry survey reveals one resolution that tops the New Year’s wish list for professionals—and it’s more desired than a promotion, more pay and better work-life balance combined. Nearly half of the respondents (41 percent) say creating an impact/making a difference is their leading work […].

Survey 88
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The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

Sword and the Script

A few months back, Agility PR Solutions announced it updated its media monitoring tool. As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform. The company reached out to me and offered me complimentary access in exchange for an independent product review. All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support repre

Tools 82
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15 people I’d love to have coffee with in 2020

Communications Conversations

The last couple years, I’ve written a simple post listing out the people I’d love to have coffee with in the New Year. It’s not designed to be a comprehensive list. After all, I had coffee with 60+ people in 2019! But, it is an “aspirational” list, of sorts. A mix of mostly new people I’d like to get to know combined with a few people I’ve had on my list for a while.

Banking 78
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 questions with Caitlin Tremblay from Reuters

Muck Rack

6 questions with Caitlin Tremblay from Reuters

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20/20 Visions for 2020

HMA Public Relations

What can we expect to see in the industry in 2020? PR pros from across the world weigh in. The post 20/20 Visions for 2020 appeared first on HMA Public Relations.

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A Navy Leader on the Role of Accreditation in Developing Strategic Communicators

PRSay

Rear Admiral Charles “Charlie” Brown , the U.S. Navy Chief of Information, is the first flag officer and senior active duty officer to earn Accreditation in Public Relations and Military Communication (APR+M). With more than 20 years of service as a public affairs officer, Admiral Brown has led countless successful communication campaigns, earning a Silver Anvil Award, an Award of Excellence from PRSA, a Thomas Jefferson award from the Department of Defense, and numerous Rear Admiral Thompson Aw

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Grabbing Attention Is Good. But Holding Attention Is Better

Contently - Strategy

I hate the lightbulb icon as a symbol for ideas. It’s too binary: First you need an idea, then (eureka!) you have the answer. That’s not how great marketing happens. It happens not in theory but in reality, through constant testing and iterating. The days of Don Draper concocting a single campaign are so last quarter/year/decade/century.

Course 82
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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5 Questions to Ask As You Plan Your Business Launch

Solo PR Pro

It is the start of a new decade, and for many this is the year that you will take the leap and start your own business. But where exactly do you start? What steps do you take to move from vision to reality? Listed below are five questions to get you started in your planning process (PRO resource). What services will you offer? In the workforce, your scope of work is determined by your employer and job title, but when it is your business, you determine what you will offer.

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Disinformation and the PR Industry

Flatiron Communications

The Internet Research Agency, Russia’s Troll Farm. Between Trump and the GOP’s disregard for the truth, and the unwillingness of the major social platforms – Facebook, YouTube, and Twitter – to remove provably false or purposely doctored information from reaching its users, America is poised for a whole lot of hurt in 2020. Now comes the news, thanks to some nifty reporting by Buzzfeed, of how some public relations firms are offering services that leverage the flaws in ho