Sun.Aug 11, 2019

Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones

Meltwater - PR

Of all the challenges that marketing and comms teams face regularly, predicting customer behavior might be the hardest to come by—and the most tantalizing. After all, seeing what consumers might… Read More >>>. Enterprise Executives Marketing PR & Comms

Downing Street’s communications revolutionary

Stephen Waddington

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. It spotlights the need for urgent legislation to govern political campaigning.

Strength outside the spotlight—7 must-have qualities for PR leaders

Agility PR Solutions

Since our society tends to turn strong leaders into celebrities, many leaders are well-known outside of their industry. For example, Richard Branson is one of the most well-known and respected leaders in the airline industry and is celebrated as perhaps the greatest entrepreneur of all time.

PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The headline is our attempt at inserting incongruence into the story. As you would suspect, PR agencies typically don’t use advertising as part of the marketing mix.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Brand marketing with voice apps to reach 34% adoption in 2020

Agility PR Solutions

Marketers can hear the impact of voice technology coming a mile away.

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How to run a more efficient PR firm

Agility PR Solutions

Running a business is a challenge that you can never be fully prepared for. This is also why, when you’re able to find success doing so, it can be an extremely rewarding feeling. Having said that, one of the recipes to success for any business is being able to run your business more efficiently.

Presenting at AEJMC 2019 in Toronto

Karen Freberg

I have just returned from the AEJMC conference, marking my last official trip before the fall semester and my sabbatical. These past few months have been extremely rewarding, filled with some incredible opportunities I would have never had otherwise without my sabbatical.