NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Those sectors were tech, food & bev, and auto, and we looked at a handful of brands or brand families in each. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

5W PR

FEBRUARY 3, 2023

The last couple of months have been filled with headlines of different brands and corporations announcing job cuts and layoffs, as companies started to cut jobs not just in the US but all over the globe. Unfortunately, these mass layoffs and job cuts have also resulted in negative perceptions for brands , even though companies have pointed to the changing economic climate as the reason for the decision.

Brand 88

Brand Branding Employee Resources 88

PRSay

FEBRUARY 3, 2023

Cecilia Anne Boswell, APR, Fellow PRSA, a longtime PRSA member, distinguished PR practitioner and former member of the PRSA Board of Directors, died on Dec. 3, 2022. She was 89. Spanning more than 30 years in government public relations, Boswell began her career in 1973 as the director of public relations for the Georgia Department of Human Resources and the Georgia Office of Child Support, where she worked until her retirement.

Public Affairs 78

Public Affairs Government Journalism Banking 78

HMA Public Relations

FEBRUARY 3, 2023

February is officially here and Rayna Burgett is sharing some interesting facts you might not know about the month of romance and love. Check them out!

75

75

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

FEBRUARY 3, 2023

Earlier in my career, when meeting prospective clients, our initial conversations focused heavily on determining communications goals – which at the time seemed an appropriate place to start. After all, the company was looking for a qualified communications partner. So naturally we’d talk about things like where and how to generate more awareness for their company and its leaders.

Strategy 62

Strategy Corporate Measurement Meeting 62

Institute for Public Relations

FEBRUARY 3, 2023

IPR is featuring some of the many Black pioneers who have had an impact on the field of public relations in celebration of Black History Month. Barbara Gardner Proctor was born on Nov. 30, 1932, in Black Mountain, N.C. She grew up in an impoverished neighborhood there without electricity or running water.

Publicity 52

Publicity Advertising Advertising Blogging 52