Onclusive

JUNE 1, 2016

I’ve been thinking a lot about relationships lately. Romantic, business, friends, family and — yes, of course — customers. What allows for deep and meaningful connections? I’m not talking about connecting via Twitter, LinkedIn, Instagram, or Facebook. They are indeed a proxy for our digital influence and network reach, but they have little to do […].

Instagram 195

Instagram LinkedIn Course Facebook 195

Cision

JUNE 1, 2016

If you’ve ever been accused in a relationship of not listening, you know that there are consequences to your inattention. At the very least, you annoy your loved one. But you could also miss out on something important or cause bigger issues down the road. That’s the danger of not listening on social media to what’s being said about your brand. Social media is such an important tool for connecting with potential customers, and consumers are using it as a soapbox, for better or worse.

Social Media 183

Social Media Media Customer Service Tools 183

PRSay

JUNE 1, 2016

Half of the public relations practitioners who responded to a national survey on career advancement of professionals in communication fields (49%) said they had encountered barriers to moving up in their careers, citing lack of confidence, lack of encouragement, lack of mentorship, ageism and/or office politics as the reason. PRSA members (337) joined members of 13 other professional associations in the fields of advertising, public relations and journalism who responded to a national survey con

Survey 89

Survey Study Training Leadership 89

Cision

JUNE 1, 2016

Convincing your audience to take action is no easy task. If you don’t share the stories that they want to hear, they won’t pay attention to you – and you certainly won’t motivate them. Susannah Malarkey, senior advisor at APCO Worldwide, says you have to start by telling an authentic story. If you are genuine, your audience will be more likely to listen to you.

Public Affairs 120

Public Affairs Community Strategy Energy 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

JUNE 1, 2016

Guest Post by Emma Hawes. Fair Warning: This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. I want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.” Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary.

Groups 61

Groups Meeting Employee Social Media 61

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. Or, if content aggregation sites aren’t your chosen diversion, maybe you clicked on the enticing headline of a. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 52

Brand Branding Storytelling Healthcare 52

prTini

JUNE 1, 2016

Entrepreneurs and small businesses are driving innovation on so many different levels. Shouldn’t we be at the forefront of paid leave, too? I think we should, which is why our “ Geben Loves Families ” policy includes up to 10 weeks paid leave for new moms and new dads alike. Think about it this way: The process of changing an HR policy at a large, corporate enterprise can take months (if not longer!

Policies 30

Policies Small Business Enterprise Government 30

Deirdre Breakenridge

JUNE 1, 2016

A Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime. What if you could magically pause time? Think of everything you could do! Work would be easy. You’d have ample time to spend with friends and family. Your to-do list would be a joke. Okay. Back to reality. Time is arguably our most precious resource.

Agency 185

Agency Technology Employee Meeting 185