Onclusive

MARCH 9, 2023

Gender equ ity and workplace transparency are two ever important topics. In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day Public Relations International Women’s Day celebrates the social, economic and political achievements of women around the world.

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Agility PR Solutions

MARCH 9, 2023

Thought leadership is a response to the complex online environment in which trust is the most valuable currency. But what is ‘thought leadership,’ and what use is it for marketers? Marketing has existed for as long as people have competed to sell products or services. While the medium of delivery has evolved from print, to […] The post The thought leader paradox: What purpose do they serve in the age of influencers?

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Steve Barrett on PR

MARCH 9, 2023

PRWeek’s latest research shines a bright light on all aspects of salaries in the PR industry, but especially progress on closing one of the most egregious elements of pay.

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Agility PR Solutions

MARCH 9, 2023

Brands know that creating trust and authenticity drives a loyal following. In an era of information overload, customers are more cautious of marketing campaigns. They rely on trusted consumer reviews to form their opinion. Companies must focus on building trust and authenticity to thrive in this competitive market. Customer support One of the most effective customer service tips to […] The post 7 ways to build an audience that trusts you appeared first on Agility PR Solutions.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ethical Voices

MARCH 9, 2023

This week there are more than a few public relations ethics issues and some of them are real doozies. From AI tools for media relations to plans to restrict freedom of speech and continued resume bias, the topics are worth a read. Check them out below! Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day.

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HMA Public Relations

MARCH 9, 2023

While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!

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Advertising Advertising Blogging Brand 70

Institute for Public Relations

MARCH 9, 2023

Over the past 50 years enterprise risk management (ERM) has become increasingly important for leaders (McShane, 2018). Organizational leaders and their boards realized the need for risk communication, a public relations specialty, to support this work (Reckelhoff-Dangel & Peterson, 2007).

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Mark My Words

MARCH 9, 2023

The Guardian Gary Lineker may have famously managed to avoid being carded for foul play during a 16-year professional football career, but the latest politically loaded social media salvo from the BBC’s highest-paid presenter has the corporation’s director general seeing red. Tim Davie, who may now be rueing the £6.75m deal to keep the former England star at the BBC until 2025 that was announced two weeks after he took over running the corporation , has made it his mission to rebuild a “fragi

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Katie Paine's Measurement Blog

MARCH 9, 2023

1. Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So what we’ve done,” she said with some pride,”is equate the reach of posts to the reach of a banner ad and value them according to what it would have cost to purchase the banner ad. “ For the record: There is no evidence that banner ads have an even remotely similar

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

The Hoffman Agency

MARCH 9, 2023

Constance (Account director France) and I leaving for the WAW By Micaela Somma, Associate Account Executive My journey at The Hoffman Agency started in July 2022. I was at the end of my Master 2, and I already felt the pressure of not having a job. The search was complex, and it was very hard to find a job that matched my requirements, as well as my values and desires.

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Agency Energy Travel Study 36

The Hoffman Agency

MARCH 9, 2023

Constance (Account director France) and I leaving for the WAW By Micaela Somma, Associate Account Executive My journey at The Hoffman Agency started in July 2022. I was at the end of my Master 2, and I already felt the pressure of not having a job. The search was complex, and it was very hard to find a job that matched my requirements, as well as my values and desires.

Agency 36

Agency Energy Travel Study 36