Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. AWC has provided the brains behind some of America’s most iconic brands, from Target to Walt Disney Studios. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join.

Retail 225

Retail Consumer Brand Branding 225

The Proactive Report

JANUARY 6, 2017

Every PR or communications pro should know how to use the easy design tools available now. 80%+ of editors and publishers want good visuals with their news content. Data visualization is hot right now and the media loves infographics. So does the public. this video tutorial will walk you through the basic steps of using Canva to make an infographic.

Infographics 147

Infographics Video Course Data 147

Shift Communications

JANUARY 6, 2017

Every year, people around the world pledge to make New Year’s Resolutions. These promises come in all shapes and sizes, but ultimately serve as a way for folks to set goals to better themselves during the year ahead. While personal resolutions will vary, although maybe not as much as you think, there are a handful of professional resolutions us PR and Marketing professionals should consider adding to (or keeping on!

Marketing 84

Marketing Measurement Engineering Data 84

Ryan Foran

JANUARY 6, 2017

I often get asked, "Why does a school district need social media?" Here's your answer, and some behind the scenes analytics. Just one video (see below) of our very impressive Arcadia High School Marching Band from the Rose Parade (which I shot with my iPhone with no post production or editing), has already been viewed 26,000 times and has reached 68,000 people's Facebook timeline.

Social Media 40

Social Media Media Community Facebook 40

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

prTini

JANUARY 6, 2017

Presidential transitions happen every 4 or 8 years. Pretty standard. But this year? The transition from Obama to Trump is anything but standard. (Some people love the unpredictability, others loathe it. This isn’t a political post, so I’ll spare you my thoughts on that … at least for now.). The dramatic shift in how politics gets done these days is creating a series of headaches for PR people.

Crisis 28

Crisis Brand Branding Automotive 28