Cision

APRIL 11, 2017

As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers. Questions such as, “Is our monthly retainer minimum too high?”, “Is our client tenure below average?”, and “What kinds of results are acceptable?

Survey 215

Survey Resources Data Measurement 215

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. Despite the adage that all PR is good PR, there are situations where the disadvantages of speaking to a reporter far outweigh the advantages. We don’t recommend an adversarial or “no comment” response, which is usually guaranteed to provoke unwanted digging and create bad feeling.

Interviews 160

Interviews Media Local Privacy 160

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels. This is a terrible situation for any organization to find itself in, but to make matters worse, United showed no semblance of compassion or remorse for their abused customer and, as a result (so far at the time of this writi

Airlines 160

Airlines Crisis Management Viral Crisis 160

Steve Barrett on PR

APRIL 11, 2017

The airline's communications response to Flight 3411 so far is tone deaf and is doing nothing to resolve the situation.

Airlines 141

Airlines Communications 141

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR News

APRIL 11, 2017

“Dying is easy, comedy is hard,” has been attributed to different people, from the actors Jack Lemmon and Gregory Peck to thespians Edmund Kean and Edmund Gwenn. Perhaps we can augment that aphorism: “Dying is easy, communicating is hard.” At the spring summit of the Arthur W. Page Society last week in NY, activist Tamika… Continued. The post If Communications Were Easy, Everyone Would Do It Well appeared first on PR News Blog.

Communications 90

Communications Blogging 90

PR 20/20

APRIL 11, 2017

Social media has made a profound impact on the way products and services are purchased and sold. Because of this, industry leaders have begun to focus their efforts on social media to prospect, nurture leads and foster sales opportunities—familiarly known as social selling. The term—coined by researchers at the University of British Columbia —explains how relationship building indirectly affects purchasing behaviors.

LinkedIn 46

LinkedIn Social Media Report Industry 46

Beyond PR

APRIL 11, 2017

As public relations professionals, we’re dealing with industry data every day, using it to help our clients or executives make better decisions. But when it comes to our own data, most of us fly blind when it comes to benchmarking against our peers. Questions such as, “Is our monthly retainer minimum too high?”, “Is our client tenure below average?”, and “What kinds of results are acceptable?

Survey 45

Survey Resources Data Report 45

Solo PR Pro

APRIL 11, 2017

Content remains an important cornerstone of public relations strategy. Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. Today, content marketing is integral to owned strategies and critical to brand awareness, outreach and thought leadership. The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to us

Infographics 40

Infographics Content Marketing Trends B2C 40

The Hoffman Agency

APRIL 11, 2017

If it works for Charlie Munger, then it could work for anyone. By Deborah Giam , Account Manager, The Hoffman Agency Singapore. When I was tasked to write a blog for our company, and as I sat trying to think about the profound things I could say, I realized I was drawing a blank. Was there something that I felt so passionate about that I absolutely needed to write about it?

Writing 28

Writing Policies Interviews Agency 28

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Communications Conversations

APRIL 11, 2017

AdAge reporter, Kristy Sammis, recently wrote an article that sums up how I’ve felt about the whole influencer thing for years. No need to pay big-time influencers gobs of money to broadcast your products and services when you can target “micro-influencers” to do the heavy lifting instead–for far less, if any, money. The last couple years have seen the whole influencer marketing thing spiral completely out of control.

Instagram 90

Instagram Report Brand Branding 90