Cision
DECEMBER 13, 2017
Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. A staggering 73 percent of those surveyed revealed they would spend more on a product that promises total transparency.
Deirdre Breakenridge
DECEMBER 13, 2017
As we wrap up another college semester and head toward the New Year, educators will reflect on Fall 2017, evaluating their classroom activities, interactions with students and what methods of teaching were the most favorable. In the spirit of connecting students, teachers and pros and with a goal to enhance professional development, #PRStudChat invites its community members to join a Twitter chat on December 21st at 12:00 p.m.
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Prowly
DECEMBER 13, 2017
To wrap up our series on crisis communications, I decided to ask a few pros for their best crisis communications planning tips. Here’s what they had to say. The post Crisis Communications Planning Tips From The Pros appeared first on Prowly Magazine.
The Resolution Blog
DECEMBER 13, 2017
“The CEO wants to know who saw that killer piece of coverage on the Mail Online last month” You remember back ‘that piece was great, it was on the homepage! No problem’, you think. But then you realise….The Mail doesn’t release that kind of data and your PR tool only provides unique users. What do you do? Look for the best data available and be realistic.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
NewsWhip
DECEMBER 13, 2017
We talk to Golin about how its Bridge network is paving the way for a social-friendly future. In the shifting digital landscape, no area of media has remained untouched. For PR professionals, public relations has evolved from pitching legacy newspapers to reaching audiences more directly. PR professionals need to be more inventive than ever. The […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Communications Conversations
DECEMBER 13, 2017
It seems like everyone is talking about podcasting right now. Clients are asking about it. Friends are promoting them (on Instagram, no less). And, people are listening. Oh, are people listening. According to Edison Research, 40 percent of Americans 12+ have ever listened to a podcast. And 24 percent have listened to a podcast in the last month. Podcasting is hardly the little niche tactic it was 8-plus years ago.
Axia PR
DECEMBER 13, 2017
With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Before that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.
Prakkypedia
DECEMBER 13, 2017
Can you hear the Down Under lyrics being rewritten? “He just smiled and gave me a Vegemite ice cream …”. Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. Brace yourselves Australia… it’s time for VEGEMITE Icy Poles! #Chilled pic.twitter.com/AgbsR2QKCN. — Vegemite (@Vegemite) December 13, 2017.
Axia PR
DECEMBER 13, 2017
Recently, I was chatting with a reporter friend of mine and she told me that she gets on average 500 emails a day. Of those, nearly 100 or so are pitches for story ideas. And, of that 100, she maybe reads five or six, based solely on their subject lines.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
DECEMBER 13, 2017
In a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking. Can you guess which three they are? [Click below for more]. The post Public Speaking Myths appeared first on HMA Public Relations.
PR in High Definition
DECEMBER 13, 2017
In 2007 ‘Silent Discos’ were the next big thing. Really? It seemed ludicrous, silent parties, dancing with headsets on, everyone with different music, throwing different shapes? But roll on 10 years, it’s commonplace. Last week I organised a Silent Disco at home – 75 headsets, 3 tracks, £200. The neighbours were delighted. So, what are the crazy trends predicted to become lifestyle norms by 2027?
Karen Freberg
DECEMBER 13, 2017
I love talking about social media in all formats and situations. Whether it is for conference presentations or webinars, or even meeting over a cup of coffee. I feel it is one of the best areas of focus for practice and education. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer.
PR in High Definition
DECEMBER 13, 2017
Last month, we visited the news:rewired conference and gained some valuable insights into how news and journalism is developing. One of sessions, hosted by Leila Haddou from the Sunday Times shared a list of the great tools out there for the media industry and amongst them we found some goodies. Our favourite and henceforth our Tool of the Month has got to be OpenRefine.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
David PR Group
DECEMBER 13, 2017
One should always be careful during holiday party season, when alcohol typically flows and bad decisions often follow. Whether it is office-sponsored or just a gathering among friends and neighbors, this year presents greater risks than holiday seasons past for your online reputation. Cameras, cameras everywhere. Every year, it becomes easier for holiday party misdeeds to be captured digitally.
PR in High Definition
DECEMBER 13, 2017
Great, you’ve just spotted an interesting article you actually want to read, but of course you’re just about to run into a meeting. Sound familiar? We thought so and it seems to be a regular scenario we all face. Everyone may now be online, but we are increasingly just skimming over content, failing to properly engage with anything online. If we do want to devote some quality time to a piece of news or an article, we can’t, and frankly it puts us in a bad mood.
Stephen Waddington
DECEMBER 13, 2017
Challenging your own personal bias is the first step to tackling diversity. By Sarah Stimson. #1 Why is addressing diversity in public relations so important? There are a number of reasons. If the aim of PR is to reach a wide audience, then it makes sense that the industry is reflective of those audiences. It takes a broad spectrum of different life experiences to be able to connect with those audiences effectively.
PR in High Definition
DECEMBER 13, 2017
Christmas Jumper Day is just around the corner – this Friday (15 th Dec) to be exact. No doubt, you and your colleagues will be heading into work with weird and wonderful Christmas-inspired jumpers; if you’re not involved, you’ll no doubt spot some jumpers on your commute, and see pictures on Instagram and Facebook too. You can’t escape it! It’s customary not to take it too seriously and have a bit of fun.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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