Sat.Mar 08, 2025

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Minority Influencer Marketing Done Well: Championing Diversity and Authenticity in the Digital Age

Ronn Torossian

Learn how minority influencer marketing champions diversity in digital campaigns, fostering authentic brand partnerships and creating meaningful connections with diverse audiences The post Minority Influencer Marketing Done Well: Championing Diversity and Authenticity in the Digital Age appeared first on.

Marketing 195
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Building Your Brand As A Lifestyle Event Speaker: A Strategic Guide

5W PR

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach.

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Tech PR Failures in Telecom: Lessons from the Industry’s Biggest Blunders

Ronn Torossian

Analysis of major telecom public relations failures, their impacts and key lessons for tech companies regarding transparency, customer trust and crisis management. The post Tech PR Failures in Telecom: Lessons from the Industrys Biggest Blunders appeared first on.

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Digital Marketing Strategies for Fintech Companies: A Leadership Guide

5W PR

Financial technology companies face unique challenges in building trust and attracting customers in a regulated industry. Marketing teams must balance compliance requirements with the need to create compelling campaigns that showcase their products’ value. The most successful fintech brands combine data-driven marketing tactics with strong educational content that helps customers understand complex financial offerings.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Examples of PR Disasters

Doctor Spin

No brands are immune to PR disasters. One misstepwhether an ill-conceived ad campaign, a tone-deaf response to a crisis, or outright deceptioncan spiral into a full-blown reputational catastrophe. The Internet never forgets, and once a PR disaster takes off, the damage can be swift, brutal, and sometimes irreversible. Some companies recover. Others never fully regain public trust.