ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks. That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

Muck Rack

OCTOBER 25, 2018

From spreadsheets to software: How to better manage your PR workflow

Software 236

Software How To 236

Axia PR

OCTOBER 25, 2018

How do we ensure that communication pros abide by their codes of ethics? Both the journalism and public relations industries have always struggled with negative reputations. People have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism. Despite unfortunate widespread beliefs, both PR pros and journalists follow strict codes of ethics in their work.

Ethics 104

Ethics Journalism Publicity Reputation 104

Agility PR Solutions

OCTOBER 25, 2018

America’s multicultural audiences are on the leading edge of tech adoption. From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43 percent of time with live TV, and 35 percent with streamed content. Latinx, blacks, and Asians split their time almost evenly, with […]. The post How today’s multicultural audience defines new age media patterns appeared first on Agility PR Solutions.

Media 114

Media Analysis Brand Branding 114

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Onclusive

OCTOBER 25, 2018

Acclaimed Author Andy Cunningham Presents at Growth PR Conference. AirPR, the data science and technology company that invented PR Attribution and Power of Voice , is hosting the 2018 Growth PR Conference on October 30th at San Francisco’s Bluxome Street Winery. The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts.

Brand 75

Brand Branding Conference Technology 75

HMA Public Relations

OCTOBER 25, 2018

First and foremost, I blame the kids. Secondly, I blame the phone. And alright, I should probably hold myself responsible at some point in the mix. […]. The post What It’s Like to Accidentally Detox from Your Phone appeared first on HMA Public Relations.

Publicity 56

Publicity 56

Agility PR Solutions

OCTOBER 25, 2018

Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. So far, the ad campaign has led to higher sales and company stock price, despite many pundits’ predictions of a negative backlash.

Consumer 87

Consumer Brand Branding Fashion 87

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! You’re likely to see no fewer than 2.1 million trend posts between now and Dec. 31. ENJOY! Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts. So, each year, I attempt to provide a little more meat to the trend discussion by sharing my own, pragmatic predictions based on real numbers and trend

Social Media 89

Social Media Trends Media Instagram 89