ImPRessions - Crenshaw Communications

JULY 10, 2017

In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash. What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster.

Pitching 170

Pitching Media Product Launch Agency 170

Ronn Torossian

JULY 10, 2017

Inc. Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. Rxbar got the nod for package design, which, as it turns out, is a big shift for a company that had been getting lost in the sea of competitive protein bars. Inc. described the problem this way: “Peruse a rack of protein bars at any grocery story, and they all blend together: promises of protein and some stamp of approval by … READ MORE ».

Trends 150

Trends Blogging Brand Branding 150

Prowly

JULY 10, 2017

Are you still doing your PR like it’s the 90’s? If your answer is “yes,” then, man, this article is for you. What is still missing is a growth mindset. The post 6 Tips to Hack Your PR Strategy for Massive Growth appeared first on Prowly Magazine.

Strategy 142

Strategy How To 142

Shift Communications

JULY 10, 2017

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Sometimes, that’s the media side, reaching influential journalists and publishers. Other times, that’s the company side, reaching executives and decision-makers. Marketers in particular face perpetual challenges attracting the attention of senior decision-makers at organizations.

Publicity 132

Publicity How To Retail Engineering 132

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content. 1. Your Prospects. Who better to listen to in order to develop more targeted content than the people that you are developing content for?

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Waxing UnLyrical

JULY 10, 2017

Wonder Woman showed up in my life in no uncertain way twice this past week. And she made me wonder (sic): How much effort do we really put into becoming who we say we want to be? The first time WW showed up was at the Takoma Park, Md., 4th of July parade (please don’t take this as a political statement from me, it’s not). I totally ♥ this woman.

Training 92

Training Film Banking LinkedIn 92

Prakkypedia

JULY 10, 2017

Now, I’m sure most readers don’t actually want to make a public relations practitioner cry …. But as someone who’s worked in PR, in some form or another for many years now, I’ve got a pretty good handle on what can upset, flummox and depress us. This list relates in particular to those who work in media relations. Read on and weep (or laugh). Journalist moves on.

Radio 61

Radio Newspapers Pitching Writing 61

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media. (Source: Flickr ). Create Meaningful Content. The first place you should always start is to create a content calendar where your team and your client can see all future content that will be published, as we

Social Media 60

Social Media How To Media Resources 60

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content. 1. Your Prospects. Who better to listen to in order to develop more targeted content than the people that you are developing content for?

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

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Communications

HMA Public Relations

JULY 10, 2017

This week's Media Monday is particularly interesting, coming from "Rabbi Bob," a columnist for the City Sun Times, who is also a police chaplain. [Click below for more]. The post #MediaMonday – Rabbi Robert Kravitz, D.D. appeared first on HMA Public Relations.

Publicity 0

Publicity Media 0

Axia PR

JULY 10, 2017

2 ways to make sure you have products and experts available in large media cities. National media outlets are largely located in New York City, Los Angeles and Atlanta, with other key markets including Chicago, Dallas and Philadelphia. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications.

Company 48

Company Product Launch Media Publicity 48

5W PR

JULY 10, 2017

Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. There are many reasons for that, let’s cover just six of them: Create Content. Quality content is vital to marketing and branding, and having influencers such as bloggers creating content about your brand means you can share links to that content to your existing audience.

Company 88

Company Small Business Television Radio 88

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. It’s more important than ever to put the public at the heart of your work. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. I’m delighted to be here to witness the award of your professional CIPR qualification. I also wanted to say a few words that I hope are appropriate to your event.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer