PRSay

FEBRUARY 6, 2025

Find more writing & storytelling articles in the February 2025 issue of Strategies & Tactics. William Zinsser was wrong. If you give me an article that runs to eight pages and I tell you to cut it to four, youll howl and say it cant be done, he wrote in On Writing Well. After that, comes the hard part: cutting it to three. Communicators have been following that advice since the book was published in 1976.

Writing 162

Writing Storytelling Groups Training 162

Agility PR Solutions

FEBRUARY 6, 2025

The relationship between companies and their employees has fundamentally shifted in recent years. Workers now seek more than just a paycheckthey want purpose, connection, and a sense that their contributions matter. PR and digital marketing teams play an instrumental role in meeting these evolving workforce needs. When executed thoughtfully, internal communications and employer branding create […] The post Building employee engagement through strategic PR and marketing first appeared on Ag

Employee 110

Employee Marketing Internal International 110

5W PR

FEBRUARY 6, 2025

Public relations has shifted dramatically from gut instinct to data-backed decision making. PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Agility PR Solutions

FEBRUARY 6, 2025

One day, your brand experiences a sudden surge in media coverage. Perhaps the story has significant political or economic implications, or it poses a major disruption to your industry. For some brands, this moment marks a sharp increase in their usual media presence. For otherssuch as DeepSeeks rapid rise in late Januaryits a breakthrough from […] The post The DeepSeek News Hype Cycle: Harnessing Viral Moments to Benefit Your Brand first appeared on Agility PR Solutions.

Viral 105

Viral Brand Branding Industry 105

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Ronn Torossian

FEBRUARY 6, 2025

Discover how European legal systems embrace transparency and tech with new digital platforms, data protection measures and open justice initiatives for public access The post Legal Publicity Trends in Europe: A Shift Toward Transparency, Technology, and Accountability appeared first on.

Technology 195

Technology Trends Publicity System 195

OnePitch

FEBRUARY 6, 2025

South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas. Known for its dynamic panels, groundbreaking product launches, and unforgettable performances, SXSW is where creators, innovators, and storytellers come to connect and shine. In the spirit of this incredible event, we've rounded up 7 journalists to watch writers and reporters who are shaping the narrative in their industries and beyond.

Product Launch 58

Product Launch Film Energy Storytelling 58

Steve Barrett on PR

FEBRUARY 6, 2025

As PR teams set up rapid response task forces to navigate an unprecedented period of instability and change, they must also be the voice in the room that advocates for calm and pushes back on senior executives if necessary.

Communications 88

Communications Blogging 88

Agility PR Solutions

FEBRUARY 6, 2025

Travel public relations agencies have always been about more than just selling vacations. Its about creating immersive experiences, weaving compelling narratives, and transporting audiences to faraway places through the power of storytelling. The best PR campaigns from travel agencies are those that dont just market a destinationthey connect emotionally with travelers, stirring their wanderlust and […] The post The art of storytelling in travel PR: These 3 case studies show how great campa

Transportation 86

Transportation Case Study Travel Storytelling 86

Mark My Words

FEBRUARY 6, 2025

Topic of the week the inaugural Musk salute. Oh, the delicious irony of it all. The world’s richest attention seeker has finally jumped the shark, and we’re all pretending to be shocked. About as shocking as a celebrity’s “candid” paparazzi shot. Pure performance, darling, and not even a good one. Look, I’ve spent decades watching the publicity machine chew up and spit out the great and the good, but Musk’s latest performance is something else.

Twitter 60

Twitter Crisis Reputation Publicity 60

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

HMA Public Relations

FEBRUARY 6, 2025

Arizonas #1 source for news media contacts is now ArizonaMedia! Learn more about the rebrand and why access to a local media database can effectively support your communications and PR efforts in this post from Justin Liggin.

Local 58

Local Media Communications Media Relations 58