Wed.Oct 16, 2019

7 social media trends to watch out for before 2020 hits

PR Daily

With the new year a scant three months away, communicators can and should get ahead of the curve by looking at emerging features and platforms. Here’s what to keep your eye on. Social media is seeing fast-paced shifts and updates throughout key platforms.

Cost Businesses Pay for Not Monitoring Media

Critical Mention

Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users. Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches.

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5 Ways to Expand Your Business Through Social Media


There are so many different ways in which your company can benefit from social media strategies, from growing your brand’s visibility, boosting sales, all the way to generating customer engagement for your existing and new products alike.

Inside Experian’s bid to help consumers boost their credit scores

PR Daily

The rating company reshaped the industry by enabling folks with ‘thin’ payment histories to include phone and utility bills to show they are reliable customers. Here’s the backstory. This is the biggest product launch in Experian’s history.”.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The State of Fandom—how communicators can tap and sustain fan engagement

Agility PR Solutions

The market for content is booming, as U.S. adults spend 11.5 hours per day connected to media, according to Nielson.

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Lisa Buyer Talks PR SEO with Search Talk Live Podcast

Social PR Chat

SEO is no longer an option for businesses, it is a necessity in order to stand out in your industry. Lisa Buyer, Founder, and CEO of the Social PR Agency The Buyer Group; caught up with Search Talk Live Podcast hosts Robert O’Haver and Matt Weber all about the do’s and don’ts of SEO.

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Behind-the-scenes of Muck Rack’s remote work policy: Here’s why it works

Muck Rack

Behind-the-scenes of Muck Rack’s remote work policy: Here’s why it works

Announcing PR Daily’s 2019 Content Marketing Awards winners

PR Daily

Check out our elite class of content creators. The post Announcing PR Daily’s 2019 Content Marketing Awards winners appeared first on PR Daily. PR Daily Awards

New study examines how diversity issues impact consumer spending

Agility PR Solutions

As diversity and inclusion issues gain greater attention in retail worldwide, a new study by retail-focused tech firm First Insight found that while men and women are largely aligned in the U.S., women in the UK rank these factors as less important than U.S.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to show your PR results to leaders

PR Daily

Industry pros say proving ROI to top executives is a major concern. Here’s how you can keep your value top of mind with your organization’s decision-makers.

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Violet PR’s award-winning campaign puts Pittsburgh on the technology map

Agility PR Solutions

Home to companies like Apple, Google, Facebook and Uber, a host of technologies including self-driving cars and Oculus VR simulators are being refined and tested in Pittsburgh—but even though it had come a long way by 2018, the city was having a hard time communicating its transformation from steel town to a thriving technology center. […].

How to use Google Docs to collaborate more efficiently with your team and your PR agency

Axia PR

Axia Public Relations uses and highly recommends Google Docs for seamless collaboration among your team members and with anyone you need to work with.

One, two, three data-driven marketing lessons from MLB’s obsession with analytics

Agility PR Solutions

Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

Also: Fortnite goes silent to build anticipation, Jim Beam offers fans an Airbnb experience, ‘debt-free’ degrees for Chipotle employees, and more. Good morning, PR pros: Taco Bell’s recent removal of 2.3


Maxim Behar's Blog

One of social media’s greatest changes to modern-day PR is the rising importance of storytelling. This book has already pointed out that the job of today’s PR professional is now invariably connected with the creation of news and interesting stories.

10 More Pearls of Career Wisdom From PRSA’s College of Fellows


In honor of the 30th Anniversary of PRSA’s College of Fellows ( #Fellows30th ), members shared a “Pearl of Wisdom” — a piece of advice they were given that impacted their lives or careers and is something they would pass on to others. Find the first 10 Pearls of Wisdom at this link.). John Cook, APR, Fellow PRSA, class of 1994: “What is the secret to effective communication? It’s simple. Accentuate the positive. Eliminate the negative. Latch on to the alternative.

Rewarding Triumph Over Tedious Tasks

HMA Public Relations

How do you motivate yourself to get through your tedious tasks? Alison has a few tricks up her sleeve. Check out her advice, from Harvard Business Review. The post Rewarding Triumph Over Tedious Tasks appeared first on HMA Public Relations. Featured PR Observations and Preferences Alison Bailin busy work Harvard Business Review rewards tedious tasks

How to Use Pinterest to Promote Your Products

Flack Me

Category: Flack Me Summary: When you think of advertising on social media, the first channels that come to mind are likely Facebook and Instagram. But the half-life of a Pinterest pin is thousands of times longer than a Facebook post