Business Wire

FEBRUARY 5, 2025

Black History Month is THE time to reflect on the pioneering and historical accomplishments of African Americans throughout the nation. It is also the time to chart your own course and define your footprint in the reality of life. Its time to get plugged in to Black Business Trends, needed to ensure a healthier, happier, and hopefully more financially stable you.

Trends 282

Trends Financial Course Education 282

Agility PR Solutions

FEBRUARY 5, 2025

Does using the right tools make PR workflows less complex? The answer goes beyond just technology. Effective PR depends on having a solid strategy, including understanding your audience and aligning your messages. While tools can help manage tasks and operations, they cannot build relationships or drive meaningful engagement. So, how can you balance technology with […] The post Managing complex PR workflows: Tools and strategies for success first appeared on Agility PR Solutions.

Tools 100

Tools Strategy Technology Trends 100

5W PR

FEBRUARY 5, 2025

Media platforms and algorithms change daily, leaving brands vulnerable to shifting rules and uncertain reach. Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. Research from the Content Marketing Institute shows that 80% of top-performing B2B content marketers prioritize building audiences through owned media channels.

Brand 78

Brand Branding Media Journalism 78

Ronn Torossian

FEBRUARY 5, 2025

Learn how internal communications build resilient organizations through transparency, employee engagement & effective leadership strategies in today's evolving workplace. The post The Critical Role of Internal Communications in Building a Resilient Organization appeared first on.

Internal 195

Internal International Communications Leadership 195

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. The integration of AI into nearly every device demonstrated how the beauty industry is evolving and how beauty PR and digital marketing strategies need to adapt to highlight smarter, more personalized products.

Technology 78

Technology Product Launch Analysis Storytelling 78

Prohibition

FEBRUARY 5, 2025

The world of public relations is shifting, and at the centre of this change is the rise of influencers. Once seen as content creators sharing their personal experiences, influencers have evolved into key players in brand communication. Today, they hold the power to shape public perception, drive trends, and build trust in ways that rival traditional media outlets.

Newspapers 62

Newspapers Ethics Creativity Community 62

Mark My Words

FEBRUARY 5, 2025

Ah, the Grammyswhere music is an afterthought, and the real winners are those who can manufacture the most viral hysteria. And this years undisputed champion? Bianca Censori, Kanye Wests latest human installation piece, who arrived cloaked in fur only to dramatically shed it, revealing well, almost nothing. Should the City of Coventry be filing a Lady Godiva copyright claim?

Viral 60

Viral Fashion Engineering Course 60

Medianet Australia

FEBRUARY 5, 2025

In this journalist spotlight interview, we delve into the dynamic world of radio with Cat Lynch, a seasoned radio anchor known for her engaging presence and insightful commentary. With a career spanning over 15 years, Cat has become a familiar voice to many, navigating the ever-evolving media landscape with skill and adaptability.

Interviews 59

Interviews Radio Media 59

Agility PR Solutions

FEBRUARY 5, 2025

Competitive gap analysis is a valuable process for businesses aiming to stay ahead in the market. It involves comparing your companys performance across key areassuch as products, pricing, and customer experienceagainst your competitors. In this guide, well explore the components, benefits, and steps involved in conducting a competitive gap analysis with examples to improve your […] The post Competitive gap analysis: Why you need itand 6 steps to conducting one first appeared on Agility PR

Analysis 116

Analysis Examples Company Marketing 116

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Presspage

FEBRUARY 5, 2025

So, what went wrong? Maybe your release didnt reach your intended audience or was overshadowed by more pressing news stories. It could also be that it wasnt tailored to specific media outlets or journalistic beats. Whatever went wrong, theres one easy fix for making the most out of your press release distribution: setting your goals and choosing the right distribution service to help you achieve them.

Tools 78

Tools Enterprise Analytics Software 78

Agility PR Solutions

FEBRUARY 5, 2025

Brand equity is more than just a buzzwordits a key driver of competitive advantage. Yet many PR professionals face challenges when it comes to quantifying and leveraging brand equity for campaign success. Without accurate measurement, even the most creative marketing strategies can fall short of resonating with target customers. This gap presents both a challenge […] The post Brand equity measurement: Metrics and best practices for strengthening media campaigns first appeared on Agility PR

Measurement 105

Measurement Brand Branding Media 105

Buzzstream

FEBRUARY 5, 2025

Who better to learn how to hire and build a digital PR team than a former PR-turned-recruiter? James Congdon worked for years at Verve Search, only to find himself gravitating more and more towards the recruiting side. Then in 2020 he took the leap and started his own recruitment agency for digital marketers, With Frontier. I asked James if he had some time to share his thoughts and tips on hiring digital PRs today.

How To 62

How To Digital PR Agency Training 62

Agility PR Solutions

FEBRUARY 5, 2025

DeepSeek, a Chinese AI firm, has ignited intense speculation over the chips used to train its models. The key question: Did DeepSeek stay within legal boundaries, or did it acquire restricted Nvidia chips through unofficial channels? This debate is about more than just hardware; it has geopolitical implications and raises questions about the effectiveness of […] The post Did DeepSeek Bypass U.S.

Analysis 100

Analysis Training Media Report 100

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media