Fri.Jun 17, 2022

article thumbnail

Impact of PR Crisis on Brand Reputation

Ronn Torossian

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand. Crisis PR insulates a brand from negative consequences. A crisis can lead […]. The post Impact of PR Crisis on Brand Reputation appeared first on.

article thumbnail

How Can We Mandate Ethics In PR?

ImPRessions - Crenshaw Communications

It’s no small irony that public relations has a reputation problem. At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. Then there’s what one report calls “defense of malicious behavior” where a PR team chooses to represent a bad actor.

Ethics 194

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 important comms success factors for a young startup

Agility PR Solutions

In the first year of their existence, almost 20 percent of small businesses fail. While this number can be discouraging to some, it also means that over 80 percent of startups succeed in their first years. If you recently started your own small business, several factors will play a part in your success. By planning […]. The post 3 important comms success factors for a young startup appeared first on Agility PR Solutions.

article thumbnail

Continued energy required to defeat diversity complacency

Steve Barrett on PR

As the second annual official federal Juneteenth holiday approaches, there is still a vast amount of work to do to combat inequality in the PR industry.

Energy 162
article thumbnail

Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

article thumbnail

7 tips on how to deal with negative reviews on apps like a pro

Agility PR Solutions

If you’re bringing an app to market, you know how important positive reviews are as social proof. In any sector, online reviews are increasingly important, with nearly 70 percent of consumers turning to Google to do research on reviews before making a purchase. Whether you’re providing a social media app or API automation testing tools, […]. The post 7 tips on how to deal with negative reviews on apps like a pro appeared first on Agility PR Solutions.

How To 88