Landis PR

AUGUST 22, 2022

Photo courtesy of Pexels. By Polly Winograd Ikonen and Andy Lowe. If you wish to make an apple pie from scratch, you must first invent the universe – Carl Sagan. Carl Sagan, the renowned cosmologist and science evangelist, used the above quote to illustrate the order of existence – but it can also easily be applied to public relations. As a strategic communications agency, we spend a lot of time working with clients to articulate the “why” of what they do.

Strategy 98

Strategy Product Launch Storytelling Agency 98

Awario

AUGUST 22, 2022

Social media marketing, just like any other industry, operates in both more straightforward and more complex terms. For example, ‘authentic content’ is a term that is easy to understand (and also an important caveat in millennial marketing). But not every social media concept is as clear. This is especially relevant when we talk about social listening vs social media monitoring.

Social Media 106

Social Media Media Examples Industry 106

5W PR

AUGUST 22, 2022

There’s a big difference between website visitors that are interacting with a business for the very first time, compared to someone that regularly visits a website. These two types of people have different questions, which means they expect different things from a business. To ensure that both types of website visitors get the right experience, or content at the right time companies need to create marketing funnels.

Marketing 88

Marketing Case Study Study Consumer 88

Agility PR Solutions

AUGUST 22, 2022

Not all businesses have to be global ones. In fact, for many, there is more than enough work to make a good profit and build a great business right in their own backyard. It’s easy to ignore this element of marketing, however, when you see how much reach you have through social media and other […]. The post Marketing and public relations strategies to increase local sales appeared first on Agility PR Solutions.

Local 86

Local Strategy Publicity Marketing 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Bianchi Biz Blog

AUGUST 22, 2022

What’s the top story you’re working on right now? My main job is to look after all of Automotive News Europe’s monthly digital products, so at any time I’m working one to two months ahead. Some items we are building into stories involve Phantom Braking as well as what will be the second-life future for EV batteries. Tell us about your dream assignment.

Automotive 88

Automotive Meeting Newspapers Sports 88

Ethical Voices

AUGUST 22, 2022

Joining me on this week’s episode is Elizabeth Edwards , the founder of Volume PR and the Engagement Science Lab. She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication.

Ethics 75

Ethics Communications Agency Technology 75

Agility PR Solutions

AUGUST 22, 2022

New research from commercial insurtech Embroker surveyed over 500 VC-backed startup founders to explore if and how their perceptions around risk are shifting due to the overturning of Roe v. Wade, as an addendum to its Startup Risk Index 2022 report. Here are some the survey’s key findings: Recruitment & benefits Over half of VC-backed startup founders […].

Reputation 78

Reputation Survey Report Trends 78

HMA Public Relations

AUGUST 22, 2022

Caroline Tracey, High Country News’ climate justice fellow, is the latest feature in our #MediaMonday series. Learn more about Caroline and how she got her start in writing in today's post.

Writing 73

Writing Media 73

Agility PR Solutions

AUGUST 22, 2022

With digital adoption strategies accelerating in the post-pandemic retail landscape, along with physical retail’s continuing struggles, WiFi solutions firm Purple sought the views of 1,500 shoppers with grocery, fashion & apparel, and big box retailers in the UK, US and Mexico. The company’s new report, Retail. Not Dead, Just Different, provides evidence of a viable heartbeat in […].

Retail 78

Retail Apparel Fashion Report 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

AUGUST 22, 2022

In this episode, Allison Fitzpatrick from Davis+Gilbert LLP joins host Jason Mudd to discuss the top 10 advertising topics to look out for. Tune in to learn more about NFTs, cannabis marketing, children’s advertising and privacy, sponsorships, endorsements, NIL, environmental marketing, automatic renewal, made-in-the-USA claims, and automatic renewal.

Privacy 93

Privacy Marketing Advertising Advertising 93