Melissa Agnes

OCTOBER 2, 2018

A culture of compassion requires consciousness. How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. Nearly ten years after Dave Carroll’s United Breaks Guitars video series went viral and helped change the landscape of issue and crisis management for brands, Dave joins the Invincible Brand Podcast to discuss the impact of compassion on brands and on an organization’s issue management, crisis management, cu

Brand 157

Brand Branding Crisis Management Customer Service 157

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He had no responsibility for (and limited influence over) product launches, pricing, and store openings.

Survey 96

Survey Marketing Product Launch Analytics 96

Agility PR Solutions

OCTOBER 2, 2018

Prior to joining Amendola Communications, I was a senior editor at Medical Economics, the largest monthly business management journal for primary care practices. Before that, I was a senior editor at a couple monthly city business publications as well as a daily newspaper reporter. The journalistic experience has proven invaluable as a public relations writer because […].

Healthcare 87

Healthcare Publicity Newspapers Journalism 87

Communications Conversations

OCTOBER 2, 2018

I’ve been an independent consultant now for nine years. And during those nine years the most common refrain I hear from friends and colleagues is: “Must be nice to work from home.” During those winter snowstorms when most are stuck in three-hour commutes home? Yep, sure is. During those warm Minnesota summer Fridays when I can sneak out for nine holes in the afternoon?

Meeting 68

Meeting Conference Local Report 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 2, 2018

Kudos to Amazon for making its minimum wage workers’ dream a reality—the retail giant’s newly announced $15-per-hour minimum wage for all employees nationwide accomplishes a goal towards which other retail leaders have only taken small strides. Amazon’s 600,000 employees, which includes those at Amazon-owned Whole Foods Markets, are surely reveling in the news of the […].

Reputation 77

Reputation Retail Employee Marketing 77

Agility PR Solutions

OCTOBER 2, 2018

A new report illustrates how AI-powered deliverability solutions can enhance outcomes for marketers while eliminating tedious and repetitive tasks from their daily lives. The research findings from email solutions provider Return Path, in partnership with market research and advisory firm The Relevancy Group (TRG), also highlight improved effectiveness for marketers using AI-driven email marketing tactics […].

Report 66

Report Marketing Groups Publicity 66

Solo PR Pro

OCTOBER 2, 2018

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. Love or hate it, Facebook continues to be the social media platform of choice for 68% of adults in the U.S. and remains popular across all demographic groups (according to 2018 Pew Research Study data ). While trust in Facebook has taken a hit, it remains a platform where your clients’ prospects and established audiences are likely to be found.

Facebook 65

Facebook System Groups Policies 65

Agility PR Solutions

OCTOBER 2, 2018

Many of the nation’s largest and oldest charities have significant top-of-mind brand awareness by a broad cross-section of consumers, according to an annual survey from the market research team at Zion & Zion, a top ranked full-service, national marketing agency. The findings of the research have implications for charities across the country: Some of the charities […].

Nonprofit 66

Nonprofit Brand Branding Survey 66

Axia PR

OCTOBER 2, 2018

These steps could have helped Ohio State in its initial stages of crisis communications. It’s been two months since the controversy regarding Ohio State University’s coaching staff became public, and yet, it’s still the main storyline of the Buckeyes’ season. There are crisis communication steps Ohio State head coach Urban Meyer could have initially taken to prevent the escalation of the situation.

Crisis 54

Crisis Crisis Communications Communications Publicity 54

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Inbound PR

OCTOBER 2, 2018

At HubSpot, one of our key principles is SFTC which stands for Solve For The Customer. Why do we believe in this? Because we know that if you focus on your customers, your business will grow better in a much more remarkable and sustainable way. But truly walking the talk is difficult. Not just satisfying but delighting customers is only possible when you have a company culture that puts the customer first through action.

Company 48

Company Brand Branding Marketing 48

Muck Rack

OCTOBER 2, 2018

The hidden advantages of remote media training

Media Training 80

Media Training Training Media 80

Waxing UnLyrical

OCTOBER 2, 2018

Guest Post by Jen Zingsheim Phillips. The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. Sultana F. Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. She previously served as President of PRSA-NCC, the largest chapter of PR professionals in the U.S.

Ethics 47

Ethics Measurement Reputation Guidelines 47

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. Here on the PR Fuel blog, we spend a lot of time offering tips for press release writing, covering everything from how to hook editors with strong openings to fact checking your press release.

Writing 45

Writing SEO Report Blogging 45

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. It can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering.

Technology 157

Technology Product Launch B2B Software 157

PR 20/20

OCTOBER 2, 2018

Take a second to think about the last interaction you had with a brand online. Positive? Negative? If it was a positive experience, what stood out to you? Let me guess… it was some type of seamless interaction that offers real-time messaging to ask and answer questions almost instantly? Sounds a lot like online chat. The rise of online chat tools have opened up new lines of communication for customers , driving brands to rethink their online marketing strategies.

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Tools Marketing Meeting Resources 78