Tue.Oct 12, 2021

Why a business case may be the missing key to securing your PR budget


Whether you’re working for an organization big or small, you know that those initiatives that call for a significant business investment require the support of an executive team.

Consumer-Driven Marketing Tips

Ronn Torossian

When it comes to influencing a customer’s purchasing decision, these days, the latest driver has been customer experience instead of product or price, as it used to be just a few years ago.


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PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted.

From CSR to Investor Relations to the Hispanic Market to Public Policy: Business Wire’s Most Popular Blog Posts of Q3 2021 | Business Wire Blog

Business Wire

In the third quarter of 2021, corporate social responsibility (CSR), investor relations, the Hispanic market in the U.S., and government and policy communications were the blog topics that resonated most with communications readers. investor relations public relations media relations

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Trite phrases used by the media that PR pros should never use

Agility PR Solutions

My dislike of trite words and phrases is personal: When I was a reporter for several years prior to jumping over the journalism fence to the PR side, a “kindly old editor” told me, “Son, if you want to keep working for me, stop using trite phrases in your copy.” And he tore up my […].

More Trending

How communicators can maximize vaccine mandate messaging

PR Daily

As companies prepare to comply with the White House’s new measures to control the virus, comms pros should prepare for bumpy months ahead. An expert shares how to excel in this fraught environment.

UK Media Moves including The Sunday Times, Reach, Wales Online and more


Caroline Wheeler appointed Political Editor at The Sunday Times; Reach announces four new senior editorial roles for Live network; Ciaran Jones made Head of News at Wales Online. Media Blog

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How leaders should take their cue from TV’s Ted Lasso

PR Daily

The popular character from the Apple TV series shows how audiences are clamoring for a new kind of empathy and compassion. via GIPHY. Like millions around the world, I have become enamored with Apple TV’s “Ted Lasso.”

Paid Internships: The Key to Diversifying the PR Profession


As the daughter of working-class immigrants bound for college, my career options were pretty straightforward: lawyer, accountant, doctor. I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A survival guide for managing workplace COVID discussions

PR Daily

As our national discourse sinks to new lows, take these steps to keep a cool head when tense topics arise. Well, here we are, 18+ months into dealing with COVID-19. Unfortunately, many challenges remain.

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Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

Sword and the Script

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. That’s according to The 2022 State of IT report by SpiceWorks ZiffDavis.

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Southwest struggles with flight cancelation messaging, Americans support vaccine mandates for air travel, and Chevron updates sustainability goals

PR Daily

Also: Storyblocks adds inclusive stock footage, Kraft Heinz CEO justifies increased product price, Twitter and Facebook increase social audio push, and more.

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4 benefits of combining online and offline marketing strategies

Agility PR Solutions

People are more connected than ever before thanks to the internet, yet there are still some business-to-business (B2B) companies that haven’t been able to find a balance between their offline and online marketing efforts.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Meet the Muck Rack team: Get to know Victor Chu, customer onboarding manager

Muck Rack

Meet the Muck Rack team: Get to know Victor Chu, customer onboarding manager

New research shows importance of better C-suite decision making in wake of pandemic

Agility PR Solutions

What’s the best path forward for businesses in the post-COVID era? Has risk taking become even riskier in the new economy? These are then questions that today’s decision makers are facing.

Underrated Social Media Platforms for Your Business

HMA Public Relations

Though social media sites like Pinterest and Reddit are often overlooked, they can be an important asset to your business and provide opportunities for engagement. Read more from Justin Liggin! Social Media social media

#INBOUND2021: A Recap of HubSpot’s Latest Product Updates & Releases

PR 20/20

Day one of HubSpot’s annual INBOUND conference is nearly a wrap, and boy does it feel good to be back in the thick of conference szn*. *I I checked with a Gen Z-er on our team, and yes, people really do say that.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

To link or not to link: Should you include links in your social media posts?

Communications Conversations

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. In some cases, it works–specifically with Facebook and LinkedIn. But, in most scenarios I would say including those links in your social media posts might not be the best idea. How am I arriving at that conclusion?

Can’t simply “read across” UK case law into Irish adjudication enforcement

Practical Law Construction

Those of you who’ve been following this blog will be aware that I’ve written about adjudication in Ireland multiple times, and had been waiting for what I’d call a “proper” enforcement judgment to discuss.

Political Campaign Management: How to Use Prowly PR Software


Anyone who works on a political campaign knows the importance of building, organizing, and maintaining dialogues with media contacts.

5 Solos PR Pros Share Why They’re Part of The Solo PR Pro Premium Community

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share why they love being a member of Solo PR Pro Premium. This month, we asked our panel of solo PR pros to share why they choose to be a member of the Solo PR Pro Premium community.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.