Tue.Oct 12, 2021

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Why a business case may be the missing key to securing your PR budget

Onclusive

Whether you’re working for an organization big or small, you know that those initiatives that call for a significant business investment require the support of an executive team. To get C-suite approval, it is often necessary to demonstrate why the project is needed and what benefits it will produce when completed. The reasons and benefits of PR initiatives may seem perfectly obvious to you and others on your team; however, it may not be so apparent to decision-makers.

Resources 195
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Consumer-Driven Marketing Tips

Ronn Torossian

When it comes to influencing a customer’s purchasing decision, these days, the latest driver has been customer experience instead of product or price, as it used to be just a few years ago. According to research, companies that focus on their consumers and customer experiences are a lot more profitable compared to those that don’t. […]. The post Consumer-Driven Marketing Tips appeared first on.

Consumer 195
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UK Media Moves including The Sunday Times, Reach, Wales Online and more

Cision

Caroline Wheeler appointed Political Editor at The Sunday Times; Reach announces four new senior editorial roles for Live network; Ciaran Jones made Head of News at Wales Online.

Media 156
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Paid Internships: The Key to Diversifying the PR Profession

PRSay

As the daughter of working-class immigrants bound for college, my career options were pretty straightforward: lawyer, accountant, doctor. I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it. I was studying finance at George Washington University; he saw something else in my skill sets.

Nonprofit 195
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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From CSR to Investor Relations to the Hispanic Market to Public Policy: Business Wire’s Most Popular Blog Posts of Q3 2021 | Business Wire Blog

Business Wire

In the third quarter of 2021, corporate social responsibility (CSR), investor relations, the Hispanic market in the U.S., and government and policy communications were the blog topics that resonated most with communications readers.

Policies 150

More Trending

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How to Create Great Content – FAST

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Here is a great way to create great content fast: Most Realtors struggle with what content to post on social media and in blogs. It’s usually throwing spaghetti on the wall and hoping something sticks versus posting with a strategy in mind. .

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Political Campaign Management: How to Use Prowly PR Software

Prowly

Anyone who works on a political campaign knows the importance of building, organizing, and maintaining dialogues with media contacts. There’s a symbiotic relationship between journalists and political campaigns, with each side benefitting from access to the other, and keeping channels open while starting new ones is key to success. But the intensity and pace of […].

Software 104
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Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

Sword and the Script

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. That’s according to The 2022 State of IT report by SpiceWorks ZiffDavis. The publishing organization conducted the survey in July 2021, and the report is based on polling of “1,145 IT buyers from organizations across North America and Europe.

B2B 104
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Can’t simply “read across” UK case law into Irish adjudication enforcement

Practical Law Construction

Those of you who’ve been following this blog will be aware that I’ve written about adjudication in Ireland multiple times, and had been waiting for what I’d call a “proper” enforcement judgment to discuss. That arrived in the summer with the judgment in Principal Construction Ltd v Beneavin Contractors Ltd. We now have another one, this time in the form of Garrett Simons J’s judgment in Aakon Construction Services Ltd v Pure Fitout Associated Ltd , which was

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 benefits of combining online and offline marketing strategies

Agility PR Solutions

People are more connected than ever before thanks to the internet, yet there are still some business-to-business (B2B) companies that haven’t been able to find a balance between their offline and online marketing efforts. Fortunately, there are plenty of ways that companies can integrate their offline marketing efforts with social media or a website in […].

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To link or not to link: Should you include links in your social media posts?

Communications Conversations

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. In some cases, it works–specifically with Facebook and LinkedIn. But, in most scenarios I would say including those links in your social media posts might not be the best idea.

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New research shows importance of better C-suite decision making in wake of pandemic

Agility PR Solutions

What’s the best path forward for businesses in the post-COVID era? Has risk taking become even riskier in the new economy? These are then questions that today’s decision makers are facing. More than 18 months since the global outbreak of the COVID-19 pandemic, new research from professional services firm Aon plc explores how organizations are […].

Trends 85
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Meet the Muck Rack team: Get to know Victor Chu, customer onboarding manager

Muck Rack

Meet the Muck Rack team: Get to know Victor Chu, customer onboarding manager

Meeting 110
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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#INBOUND2021: A Recap of HubSpot’s Latest Product Updates & Releases

PR 20/20

Day one of HubSpot’s annual INBOUND conference is nearly a wrap, and boy does it feel good to be back in the thick of conference szn*. *I checked with a Gen Z-er on our team, and yes, people really do say that. Every year, HubSpot brings together platform users, partners, and soon-to-be users to talk about the state of the CRM, product updates, and way more.

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5 Solos PR Pros Share Why They’re Part of The Solo PR Pro Premium Community

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share why they love being a member of Solo PR Pro Premium. This month, we asked our panel of solo PR pros to share why they choose to be a member of the Solo PR Pro Premium community.

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Underrated Social Media Platforms for Your Business

HMA Public Relations

Though social media sites like Pinterest and Reddit are often overlooked, they can be an important asset to your business and provide opportunities for engagement. Read more from Justin Liggin!

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#INBOUND2021: A Recap of HubSpot’s Latest Product Updates & Releases

PR 20/20

Day one of HubSpot’s annual INBOUND conference is nearly a wrap, and boy does it feel good to be back in the thick of conference szn*. *I checked with a Gen Z-er on our team, and yes, people really do say that. Every year, HubSpot brings together platform users, partners, and soon-to-be users to talk about the state of the CRM, product updates, and way more.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. To expedite the process and ensure a positive outcome, it’s standard practice among PR teams to prep executives with a briefing document highlighting details about the interviewer, the nature of the conversation, possible questions, and recent pieces by the jou