ImPRessions - Crenshaw Communications
AUGUST 24, 2018
If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Creating a high-profile PR plan can be daunting if you haven’t done it before. But a sound, carefully conceived program is a road map to success. Here are some fundamentals that will guide you in crafting a winning PR program.
Shift Communications
AUGUST 24, 2018
Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of new challenges every entry-level PR pro will face, especially in the agency world.
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Ronn Torossian
AUGUST 24, 2018
It’s not as good, but it’s still pretty good — that’s essentially the message being sent by MoviePass CEO Mitch Lowe as he makes the rounds to try to put an end to a runaway train of negative publicity careening into his brand. After weeks of disastrous press and growing consumer discontent, MoviePass is working diligently to dig out of a deepening public relations hole.
Presspage
AUGUST 24, 2018
What is a Media or Press Kit? Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. The digital media kits we know today are much more engaging and helpful than the boxed kits public relations professionals had to ship to media contacts in the pa
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Steve Barrett on PR
AUGUST 24, 2018
Portrayed by Woody Harrelson in a 2012 HBO film, the former Schwarzenegger, George W. Bush, and John McCain adviser is still the king of the one-liners.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Mindful Marketing
AUGUST 24, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence An Ohio State assistant football coach repeatedly beat his wife. A Colorado man allegedly murdered his pregnant wife and their two daughters. A week rarely goes by without another disturbing story of domestic violence. In the United States, 20 people are abused by an intimate partner every minute.
Axia PR
AUGUST 24, 2018
Our PR firm’s process for reporting public relations campaigns. Strategic communication requires consistent evaluation. In order to evaluate, you must have reporting methods, so you know if your audiences are consuming your messages and how your messages have affected your audiences over time. PR professionals frequently use real-time reporting methods, such as dashboards or live monitors, so teams can listen and immediately react, acknowledge, or adapt to their audiences.
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