Tue.Sep 26, 2017

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Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. Some of it is really basic information that should have been researched for the product or organization long before any campaign is conceived, but just because it should have been done … doesn’t mean it was. So let’s start with the basics.

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Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. It sounds like good advice (who doesn’t want more reach?) but I can’t think of a more incongruent reason to use video than an attempt to satisfy whatever Facebook supposedly wants.

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How OhioHealth increased their newsroom coverage by 889% in one year - Part 2

Presspage

While we would love to say our platform empowered OhioHealth to achieve such numbers, part of the secret lies in the way their team restructured their PR workflow and the subsequent editorial philosophy they adopted for their newsroom. Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website.

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Being Loyal Can Teach Hard Truths in a Hurry

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics

Ethics 109
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Putting Together A Public Relations Plan

5W PR

Before you start making a public relations plan for your organization, decide who you want to impact with the plan. Not just your customers, but who those customers are and what will ring true for them. It’s not just about getting good publicity for an effective PR plan. It’s about getting the publicity that matters to your target audience. Keeping that in mind ….

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San Diego - Taking Back The Chargers Would Be A Bad PR Move

The Stalwart Blog

While I didn’t foresee how disastrous the greedy decision by NFL and the Spanos family to forgo 56 years of tradition and loyalty would end up, I can’t say that I’m unhappy about it. The paltry attendance at the soccer stadium the Chargers will call home through 2019 is eclipsed only by the poor showing on the field itself. While not taking delight in the misfortunes of the players and front office staff that had nothing to do with the decision to uproot the Bolts from America’s Finest City, I h

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How Journalists Feel About PR Pros

Beyond PR

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. Pew Research published an analysis of the gap between PR and journalist income , and the relative number of PR professionals to journalists (there are a lot more of the former).

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7? ?deadly? ?sins? ?of? ?your? ?Instagram? ?strategy

Axia PR

How to grow your brand successfully on Instagram. Instagram is one of the top social media platforms. It’s no surprise that it’s so popular; people like sharing photos. Most companies use Instagram to improve their brand awareness and generate likes and engagement that often leads to business growth. Promoting your company on Instagram is rewarding and a lot of fun.

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Want To Become An Automatic Expert?

HMA Public Relations

With two books under his belt, Scott has become an Arizona sports history expert. His newest book, What's Your Number?, tells the stories behind the retired high school sports numbers in Arizona. [Click below for more]. The post Want To Become An Automatic Expert? appeared first on HMA Public Relations.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Business and Client Advantages of Being Solo

Solo PR Pro

Solo and solo plus professionals may sometimes feel that size is a disadvantage. After all, RFPs often seem written for large agencies and some clients will not even consider small shops assuming that they don’t have the resources to manage big brand accounts. Additionally, in some sectors, there are persistent myths about solo professionals and their capabilities.

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PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations. Always offer an exclusive. While it’s true that for many journalists, the word “exclusive” is an immediate attention-grabber, it’s not always the best way to share a client&#

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How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.