Onclusive
AUGUST 10, 2021
Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner. Great content lies at the heart of everything communications does, including employee and leadership communications and PR.
Cision
AUGUST 10, 2021
How to repurpose press releases for maximum impact.
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Agility PR Solutions
AUGUST 10, 2021
As PR pros, we’re conditioned to adapt our stories to whatever is happening in the world around us. Sometimes, the appropriate way to approach a pitch or a briefing can change in a matter of minutes. It’s our job to relate our clients and their brand narratives to topics of interest to their audiences and […]. The post State of the media: How to tell a story that resonates appeared first on Agility PR Solutions.
Cision
AUGUST 10, 2021
A number of updates to the Express.co.uk lifestyle team; Matt Maltby appointed Head of National Sports Network Desk at Reach; Cosmopolitan and Women’s Health fashion team udpate.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Awario
AUGUST 10, 2021
We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Axia PR
AUGUST 10, 2021
How to know if your PR campaigns are financially successful. Are your campaigns really profitable? How can you prove that your marketing campaigns were of value? Calculating the return on investment (ROI) determines if you’ve been making a profit from your public relations campaigns and helps you identify which PR exercises yield the most buck. This article discusses ROI on PR campaigns, how to calculate it, and challenges against a perfect ROI calculation.
Agility PR Solutions
AUGUST 10, 2021
We’re entering a largely unprecedented era in American history, one in which we’re having to rebuild our culture and marketplace from the ruins of the COVID crisis and its aftermath—in many cases, from the ground up. If 2008 gave us the Great Recession, 2021 is bringing about a Great Rebuilding, according to new research and […]. The post The Great Rebuilding: Post-COVID ignites community engagement for brands and marketers appeared first on Agility PR Solutions.
Sword and the Script
AUGUST 10, 2021
Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. We were eager to get to the conference center, but there was one big problem: the taxi line was hours long. My colleague whipped out her phone, pulled up the Uber app, and hailed a ride. Just minutes later we were picked up in the middle median – far away from the taxi line.
Solo PR Pro
AUGUST 10, 2021
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Axia PR
AUGUST 10, 2021
Has anyone ever asked you, “What’s it like to work at your company?” People join companies and leave bosses. Get ready to become a WOW boss in a WOW factor workplace. Guest: Our episode guest is Deb Boelkes, Founder at Business World Rising. Deb is on a tear, transforming the business world into one you'll love and never want to leave.
5W PR
AUGUST 10, 2021
Many years ago, one of the currently most successful personal care brands, Old Spice, faced the problem of not appealing to a younger audience. Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. However, this was a difficult thing to do , because Old Spice had a reputation as a company that sold products to older people.
HMA Public Relations
AUGUST 10, 2021
With the Olympics coming to a close earlier this week, Alison Bailin decided to take a look at a handful of the sports, athletes and miscellaneous others who scored massive public relations wins during the Summer Games.
Communications Conversations
AUGUST 10, 2021
“This story starts a couple years ago. I was sitting in bed, reading, as I often do in the evenings. Probably a Vince Flynn or John Grisham novel, because all I really read is guilty-pleasure fiction. However, just one problem: the words on the page started getting blurry! I was 45 and I had never had glasses. It was time to use some readers. I did this for a couple years until I’d had enough.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
The Hoffman Agency
AUGUST 10, 2021
By Reanna Griffith, Intern. I first realized that I wanted to go into public relations (PR) during the first lockdown in March 2020. It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. On top of studying, I used this time to direct my attention to life beyond university – what is the next step after I graduate?
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