Sun.Nov 04, 2018

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.

What PR Pros Need to Know About AI: A Conversation with Christopher Penn

Garrett Public Relations

While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future. Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect […].

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How philanthropy and PR—a seemingly unlikely mix—are finding common ground

Agility PR Solutions

Public relations and philanthropy may seem a bit counterintuitive. However, with the rise of savvy nonprofits, social enterprise and corporate social responsibility, there is room for philanthropy and purpose in the public relations world.

Does a Startup Raising Over $100M in Venture Funding Sound Like a Newsworthy Event?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. In this era of mega venture rounds — think SoftBank feeding $535M to DoorDash to make sure you can receive that dish of soft-serve yogurt without ever leaving your lazy boy chair — one can become cavalier about a startup securing a measly $100M in venture funding. Fortune even wrote a story in August called.more.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

New initiative issues social media challenge to get younger voters to polls

Agility PR Solutions

A newly launched initiative aims to reach younger voters where they live and breathe—by issuing a social media challenge.

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Ad trends—brand budgets are misaligned with consumer behaviors

Agility PR Solutions

E-commerce marketers at U.S. brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research by ClickZ, in partnership with search and social media marketing firm Catalyst.

Infographic: How to replicate Apple’s marketing triumph

PR Daily

How does Apple stay so dominant in a heavily saturated industry? Even with the large price tag that accompanies its products, the tech giant somehow continues to have consumers queuing up at its doors every time it releases one of its new products. Its success is not an accident.