Deirdre Breakenridge

MARCH 12, 2019

I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships. When you FEEL (Face Fears, connect with Empathy, focus on Ethics and unleash your Love of the mission) it shows in your communication and you can connect on a deeper level, especially with younger generations. You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate.

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Infographics Ethics Video Social Media 246

Flack's Revenge

MARCH 12, 2019

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients. They’re competing against well-known companies that have massive tricked out booths, and also trying to steal attention from other strivers. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona.

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The Proactive Report

MARCH 12, 2019

I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful. Click the image below to go to the podcast page of Amy’s site for the link to the episode. The post How to Repurpose Content into a Press Release (Podcast) appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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Communications Conversations

MARCH 12, 2019

Last week, a friend sent me a Facebook DM: “Should we still be using press releases?” Simple question, but one that’s full of history and heated debated on both sides of the coin. But, in 2019, I think it’s a question worth seriously considering. Do you really still need to be using press releases as part of your PR/comms strategy?

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MARCH 12, 2019

Consumer market research is an essential tool to build and differentiate brands and drive innovation. But things are rapidly changing in the industry with the research vendor business model being disrupted by SaaS competitors, encroachment by different industries, emerging methodologies, lower pricing and easier access to consumers. Change creates opportunity Research and insights is clearly […].

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Agility PR Solutions

MARCH 12, 2019

They say that there is no such thing as bad publicity, but that is not the reality. In truth, bad publicity is a terrible thing. Yes, it gets your business noticed, but for all the wrong reasons and it is unlikely that anyone will want to buy your products and services if the bad press […]. The post 4 tips for avoiding bad publicity in business appeared first on Agility PR Solutions.

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Muck Rack

MARCH 12, 2019

The SEO factors that matter to PR pros today (and will still matter in 5 years)

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Brand24

MARCH 12, 2019

Breaking news! We are happy to announce that The Top 100 Marketing Influencers Report is out now!!! Over a period of 12 months, we have collected over 3.8 million mentions and over 23 millions of interactions from hundreds of media.

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Agility PR Solutions

MARCH 12, 2019

According to recent Forbes research, nine out of 10 companies use AI to improve their marketing outcomes. Most importantly, studies show that three-quarters of businesses improve revenue with AI-driven marketing. Yet, there is untapped potential left in the wings, according to new research from Bw2B marketing data firm Mountain Top Data. A recent Business Insider […].

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work.

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Agility PR Solutions

MARCH 12, 2019

Acquiring new customers is costlier than retaining old ones. So once a business wins a customer, it is vital to keep them hooked on to the brand. Not surprisingly, the customer loyalty towards a brand largely depends on the extent to which a company’s products and services have satisfied their needs. A new report from […]. The post Measuring customer satisfaction is easier than you thought—with the right metrics appeared first on Agility PR Solutions.

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PR in High Definition

MARCH 12, 2019

Allow me a brief retrospective: it’s 2004 and I’ve just graduated, but I’m visiting friends still at university. One of them tells me about Facebook – ‘it’s the best thing ever!’ – but because I don’t have a university email address any more, I can’t use it. The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the pote

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Inbound PR

MARCH 12, 2019

If you run an agency (or any business for that matter), you know how important sales is. After all, it's how you win new clients, expand your service portfolio and generate revenue. Through my experience as an agency consultant at HubSpot, I've found that every agency has different sales, service and account management processes. Unfortunately, many don't even have processes which is, put simply, bad business practice (or no business practice?).

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Solo PR Pro

MARCH 12, 2019

There is no question that there is power in numbers. Mastermind groups are a good example. As a solo business owner, though, often the only brain available to focus on a project, issue, or challenge is your own. Fortunately, there are brainstorming tools that, while designed for use in groups, can be useful for one brain. When there are so many ideas that you can’t think straight or know where to start, mindmapping is a great tool.

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HMA Public Relations

MARCH 12, 2019

Public relations programming is essential to the tourism and hospitality industry. “Build it and they will come” just doesn’t work all by itself. A destination is […]. The post Taking It To The Street appeared first on HMA Public Relations.

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PR 20/20

MARCH 12, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. Artificial intelligence, despite any hype or buzz you hear, is a very real force in the marketing industry—and it’s changing the way brands and people create content.

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ImPRessions - Crenshaw Communications

MARCH 12, 2019

For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s really wrong. “Bad PR” generally means negative media coverage, but the coverage is often a symptom rather than the problem.

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