Tue.Mar 12, 2019

When Your PR Problem Isn’t About PR

ImPRessions - Crenshaw Communications

For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” ” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s really wrong.

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A FEEL-First Approach to Comms to Build Genuine Relationships [INFOGRAPHIC]

PR Expanded

I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships.

How to Stand out at a Noisy Trade Show (MWC Field Guide)

Flack's Revenge

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.

Infographic: 7 essential digital marketing trends

PR Daily

Consumers are constantly bombarded with online messaging and advertising. This guide offers insight into helping your content standout from the noise.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Repurpose Content into a Press Release (Podcast)

The Proactive Report

I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful. Click the image below to go to the podcast page of Amy’s site for the link to the episode.

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3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation.

Dr. Dell’s test for your social media health

PR Daily

Do you respond via customers’ preferred channel? Do you listen beyond just mentions? Do staffers use your social media management system to share? Tips from the computing giant. Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training.

Is the press release still relevant in 2019?

Communications Conversations

Last week, a friend sent me a Facebook DM: “Should we still be using press releases?” ” Simple question, but one that’s full of history and heated debated on both sides of the coin. But, in 2019, I think it’s a question worth seriously considering.

SEO 131

How illustration can give your marketing messages a lift

PR Daily

Is an artistic representation of your product better than a realistic photo? It depends on your overall goal, your budget and brand image. Illustration is the original visual communication.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top 100 Digital Marketers 2019: a Data-based Report

Brand24

Breaking news! We are happy to announce that The Top 100 Marketing Influencers Report is out now!!! Over a period of 12 months, we have collected over 3.8 million mentions and over 23 millions of interactions from hundreds of media.

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As Google overhauls its culture, it strives for transparency

PR Daily

After employees walked out to protest its handling of sexual misconduct allegations—including payouts to executives—the company promised change. Now it’s bringing new details to light. Google wants to clear the air about its culture of harassment—but that means letting specifics emerge.

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4 tips for avoiding bad publicity in business

Agility PR Solutions

They say that there is no such thing as bad publicity, but that is not the reality. In truth, bad publicity is a terrible thing. Yes, it gets your business noticed, but for all the wrong reasons and it is unlikely that anyone will want to buy your products and services if the bad press […].

How storytelling can inhibit good communications

PR Daily

Storytelling has become a buzzword in the communications industry, but sometimes it pays to be simple and direct. Consider these insights.

The role of email marketing in public relations

Shift Communications

Email marketing has been called the digital glue of the social world. There’s a lot of truth to that statement; email is the only reliable push mechanism to reach out to people that works at scale.

Tell us about your employee volunteer program

PR Daily

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. Save $50 when you complete your submission by the early-bird deadline on April 5. The post Tell us about your employee volunteer program appeared first on PR Daily.

Creating a Flexible Brand Voice That Still Maintains Global Consistency

Meltwater - PR

Defining and documenting your brand voice is an important—although sometimes difficult—step toward creating a strong brand. The idea is that without your brand’s name attached to it, your content across… Read More >>>.

Bring your internal communication to life with this Office 365 tool

PR Daily

If you have Office 365, you have access to Yammer. Learn how to use it to transform your workplace. Be honest—have you been neglecting your Yammer network? This powerful tool can boost collaboration and ignite internal conversation—but it does you little good if it goes untouched.

The SEO factors that matter to PR pros today (and will still matter in 5 years)

Muck Rack

The SEO factors that matter to PR pros today (and will still matter in 5 years

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Are you using AI effectively? Many marketers don’t know how

Agility PR Solutions

According to recent Forbes research, nine out of 10 companies use AI to improve their marketing outcomes. Most importantly, studies show that three-quarters of businesses improve revenue with AI-driven marketing.

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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Measuring customer satisfaction is easier than you thought—with the right metrics

Agility PR Solutions

Acquiring new customers is costlier than retaining old ones. So once a business wins a customer, it is vital to keep them hooked on to the brand.

Happy Birthday World Wide Web

PR in High Definition

Allow me a brief retrospective: it’s 2004 and I’ve just graduated, but I’m visiting friends still at university. One of them tells me about Facebook – ‘it’s the best thing ever!’ – but because I don’t have a university email address any more, I can’t use it.

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Brainstorming for One

Solo PR Pro

There is no question that there is power in numbers. Mastermind groups are a good example. As a solo business owner, though, often the only brain available to focus on a project, issue, or challenge is your own.

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Taking It To The Street

HMA Public Relations

Public relations programming is essential to the tourism and hospitality industry. Build it and they will come” just doesn’t work all by itself. A destination is […]. The post Taking It To The Street appeared first on HMA Public Relations. PR and HMA PR

AI in Content Marketing: What It Is, How to Use It and Companies to Demo

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.