Sun.May 02, 2021

Why communicators must be responsible for getting the information they need

PR Daily

The ‘san-gen-shugi’—roughly translated as ‘the three realities’—offers a model for how communicators can ensure that they have the resources to be strategic advisors.

6 effective PR strategies for small businesses

Agility PR Solutions

Corporations have whole departments and large budgets dedicated to public relations, which makes harnessing the power of good PR intimidating when you own a small business. Thankfully, there are many things you can do to craft the right narrative about your products and services.

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Lots of Jobs Await the Class of 2021

Culpwrit

As someone training the next wave of aspiring communications professionals, I was relieved to see the above headline in this weekend’s Wall Street Journal. However, that encouragement was immediately followed by a second headline of reality: So Does Plenty of Competition.

Eye-catching tips and tactics for maximizing CTR with video

Agility PR Solutions

Digital PR pros know that click-through rates (CTR) are important because they help measure digital marketing results and the effectiveness of brand campaigns. Earlier articles explained the rise in popularity of video content during the pandemic, especially on connected TV (CTV).

Video 97

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Lynk & Co — an interesting car ownership concept coming to Sweden

Doctor Spin

A new car brand, Lynk & Co, is launching in Sweden. Wifey and I had started to look around for a slightly bigger car than our Audi sedan. We weren’t quite decided, but we were thinking about going for a Volvo XC60.

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Press Moves – Week of May 3

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News Media New York Times: Alexandra Leigh Young (@nytimes) has been promoted to Deputy Producer of The Daily section.

Most social media users don’t buy influencer-promoted products—what can PR do better?

Agility PR Solutions

Rather than product placements and advertisements, social media users are typically drawn to informative content that provides insight into a subject of interest. In fact, most social media users (58 percent) in the U.S.