Agility PR Solutions

MAY 2, 2021

Rather than product placements and advertisements, social media users are typically drawn to informative content that provides insight into a subject of interest. In fact, most social media users (58 percent) in the U.S. have not and never intend to buy products through influencer promo codes, according to new research from Visual Objects, a visual guide […].

Social Media 147

Social Media Media Advertising Advertising 147

Culpwrit

MAY 2, 2021

As someone training the next wave of aspiring communications professionals, I was relieved to see the above headline in this weekend’s Wall Street Journal. However, that encouragement was immediately followed by a second headline of reality: So Does Plenty of Competition. Importantly, employers are actively hiring again. ZipRecruiter today lists nearly 4 million searches in […].

Journalism 85

Journalism Training Communications Interviews 85

Agility PR Solutions

MAY 2, 2021

Corporations have whole departments and large budgets dedicated to public relations, which makes harnessing the power of good PR intimidating when you own a small business. Thankfully, there are many things you can do to craft the right narrative about your products and services. Here are a few tips to help you: Be familiar with […]. The post 6 effective PR strategies for small businesses appeared first on Agility PR Solutions.

Small Business 117

Small Business Strategy Corporate Publicity 117

Agility PR Solutions

MAY 2, 2021

Digital PR pros know that click-through rates (CTR) are important because they help measure digital marketing results and the effectiveness of brand campaigns. Earlier articles explained the rise in popularity of video content during the pandemic, especially on connected TV (CTV). But like a prospector seeking the motherlode, finding the vein that will lead to that […].

Video 102

Video Digital PR Measurement Marketing 102

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

MAY 2, 2021

With the world thrust into financial chaos during the COVID crisis, new survey research from European independent financial communications agency network Fincom Alliance seeks to better understand how PR and communications practices within the financial sector have changed due to the pandemic. The survey polled 67 respondents at the end of 2020 from organizations representing […].

Financial 85

Financial Trends Survey Crisis 85