Business Wire

JUNE 25, 2020

Visual fluency is the world’s most used language. Yet most companies have not figured out how to connect authentically with audiences through this medium. Content is being created for one audience but utilized as the supplement for others. And this disconnect shows. Humans are actively avoiding marketing and advertising content being pumped out, in search of a more authentic story.

How To 349

How To Blogging Advertising Advertising 349

Cision

JUNE 25, 2020

If 2020 has taught us anything, it’s to expect the unexpected. We at Cision put together a checklist for Managing Your Communications Plan During a Crisis to help during these wholly unique times.

Crisis 296

Crisis Communications 296

Prowly

JUNE 25, 2020

Press release distribution services are tools that allow you to send press releases to a large, targeted audiences. Find out how to choose the best one. The post How to Choose The Best Press Release Distribution Service appeared first on Prowly Magazine.

How To 177

How To Tools Publicity 177

Agility PR Solutions

JUNE 25, 2020

With the “new normal” rendering ineffective what were previously rock-solid business and comms strategies, rapid changes in customers’ attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for marketers—but at the same time, presenting major opportunities, […].

Marketing 168

Marketing Technology Strategy Trends 168

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR for Anyone

JUNE 25, 2020

When my clients land in the media, one of the first things they ask me is , “Now what?” Media provides so much credibility for an expert - but it’s up to you, as that expert, to use the media appearance to your advantage. The first thing you want to do, of course, is to put it everywhere - your website, post on LinkedIn and all other active social media platforms, if you use Twitter, schedule it in a media “bucket” so it is regularly posted, and/or write a blog post about it.

Media 130

Media LinkedIn Twitter Social Media 130

Agility PR Solutions

JUNE 25, 2020

Protests against systemic racism and George Floyd’s death have sparked discussions about diversity among all corners of society, including in the workplace. Although businesses are prohibited from discriminating against employees by law, job seekers want companies to take the extra step and promote their dedication to a diverse workplace. New research from business news and […].

Company 125

Company System Employee Trends 125

Cision

JUNE 25, 2020

Eric Platt appointed US Markets Editor at the Financial Times; Dipesh Gadher is now Home Affairs Correspondent at The Sunday Times; Patrick Scott to join the New Statesman as Data Projects Editor.

Financial 120

Financial Data Media Marketing 120

Contently - Strategy

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve got all this data at their fingertips,” Hatch said. “And yet, the organization doesn’t know how to use it effectively.” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Agility PR Solutions

JUNE 25, 2020

As the COVID crisis upended society over the last few months, some brands and businesses have risen to the occasion and proved just how essential they are. The newly released Essential 100list from The Harris Poll offers a ranking of corporate response to the pandemic. Americans say 100 leading companies played a truly essential role […]. The post Harris Poll ranks the 100 most essential companies during COVID appeared first on Agility PR Solutions.

Company 88

Company Crisis Corporate Brand 88

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Sword and the Script

JUNE 25, 2020

The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. The full report is more than 60 pages, but we focused on these seven areas during the webinar: Effects of partisan politics Budget and challenges State of media relations Media bias and PR ethics Top PR and comms tactics; and PR measurement This week, Greg McCormick , communication chair for the IABC

Survey 78

Survey Communications Public Affairs Ethics 78

PR in High Definition

JUNE 25, 2020

Recession is coming – are you prepared? Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. Since then, we’ve seen more than one in four workers in the UK furloughed and it has been revealed that the economy saw a decline of 10.4% from February to April. This shrinkage is expected to continue, leading the Organisation for Economic Co-operation and Development (OECD) to project the economy will soon officially enter recession and con

Exercises 71

Exercises Employee Communications Social Media 71

Muck Rack

JUNE 25, 2020

So long, spreadsheets: Automate your workflow with Public Relations Management

Publicity 92

Publicity 92

PR in High Definition

JUNE 25, 2020

We all have conscious and unconscious opinions that influence our decisions, but it’s the emotional, unconscious opinions that people are more likely to follow. Why? Because we’re human, we like shortcuts and sometimes we don’t want to think too much about something. If ‘Simon’ says it’s great, then it must be great and that’s good enough for me too.

Reputation 75

Reputation Employee Leadership Product Launch 75

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Prohibition

JUNE 25, 2020

It’s the age old challenge for start-ups, PR execs and marketers. Is there really a hard and fast way to pitch to a journalist successfully? This is a great question, and one that comes up more and more in our workplace, at social events and at our presentations. And it’s no surprise! According to MuckRack a massive 61% of PRs state that connecting with journalists in a meaningful way is their biggest challenge.

Media Relations 62

Media Relations Pitching Media B2C 62

PR in High Definition

JUNE 25, 2020

Monday 23 rd March 2020 – the day the UK’s lockdown was announced by Boris Johnson – feels like a lifetime ago now. Since then, we’ve seen more than one in four workers in the UK furloughed and it has been revealed that the economy saw a decline of 10.4% from February to April. This shrinkage is expected to continue, leading the Organisation for Economic Co-operation and Development (OECD) to project the economy will soon officially enter recession and contract by 11.5% in 2020.

Exercises 62

Exercises Employee Social Media Communications 62

HMA Public Relations

JUNE 25, 2020

This year as #HMATurns40, we're taking a look back at the work we have done in the public sector. Click to read more about the value that PR agencies bring to government organizations. The post Why We Still Respond to Government RFPs — #HMATurns40 appeared first on HMA Public Relations.

Government 67

Government Agency Publicity 67

PR in High Definition

JUNE 25, 2020

We all have conscious and unconscious opinions that influence our decisions, but it’s the emotional, unconscious opinions that people are more likely to follow. Why? Because we’re human, we like shortcuts and sometimes we don’t want to think too much about something. If ‘Simon’ says it’s great, then it must be great and that’s good enough for me too.

Reputation 48

Reputation Employee Leadership Product Launch 48

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Buzzstream

JUNE 25, 2020

After over ten months of dedicated development work, six months of beta feedback and user studies, and countless conversations with product testers and industry leaders, we’re extraordinarily proud to announce that the New BuzzStream is live. Here’s what some of our customers had to say: “Prospecting is the most important and time consuming step in Fractl’s outreach process.

Web 167

Web Tools Examples Video 167

Stephen Waddington

JUNE 25, 2020

The future of news is complicated. There are no easy answers. The Reuters Institute Digital News Report 2020 is a challenging read. Photo by Tero Vesalainen/iStock / Getty Images. Print is down but digital is booming. There is a rise in payment for digital news but it’s focused on mainstream publishers. Local news is most valued but is on life support.

Newspapers 103

Newspapers Print Local Television 103

PR in High Definition

JUNE 25, 2020

It would be wrong to start a news round-up with anything other than the tragic and unnecessary death of George Floyd in May, highlighting the systemic racism that is still present across the world. Tech brands have been called to action and held to account, with publications from The Verge , CNET and TechCrunch examining their responses. Unsurprisingly, TikTok has also risen to the fore, becoming a forum for young people to express their views and discontent with the inequalities in society toda

Travel 91

Travel System Facebook Twitter 91

PR in High Definition

JUNE 25, 2020

It would be wrong to start a news round-up with anything other than the tragic and unnecessary death of George Floyd in May, highlighting the systemic racism that is still present across the world. Tech brands have been called to action and held to account, with publications from The Verge , CNET and TechCrunch examining their responses. Unsurprisingly, TikTok has also risen to the fore, becoming a forum for young people to express their views and discontent with the inequalities in society toda

Travel 48

Travel System Facebook Technology 48

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management